R.A.D becomes official footwear partner of Rogue Invitational, shoe collab follows

R.A.D has pushed deeper into the Rogue Invitational spotlight, becoming the event’s official footwear partner for 2026 and 2027 and setting up a new shoe collaboration alongside one of CrossFit’s biggest stages. The partnership begins with this year’s competition in Aberdeen, Scotland, where the Rogue Invitational is scheduled for October 23-25, and it gives R.A.D a more visible role at an event that sits near the center of the sport’s competitive calendar.

The footwear tie-up is not starting from scratch. Rogue already sold the Rogue x R.A.D One V2 in two limited-edition colorways, available exclusively through Rogue and built for cushioning, lifting stability, rope climbs, gymnastics work, and other high-output training demands. That matters because the new Invitational collaboration looks like an extension of an existing performance relationship, not a one-off logo swap. For athletes who watch which brands show up on the floor and in the warm-up area, the deal signals that R.A.D is trying to plant its flag where competitive CrossFit meets serious footwear credibility.

The financial piece may be even more important. Rogue said $10 from every pair of R.A.D shoes sold on RogueFitness.com will go directly into the Rogue Invitational athlete prize purse. Rogue also says every ticket package sold increases that purse, tying fan demand and sponsor activity directly to what athletes earn. That is a meaningful detail in a sport where compensation has become part of the conversation at the top end, especially after coverage of the 2025 Rogue Invitational said the purse topped $1.5 million and was boosted by Rogue’s Bitcoin investment model.

The Invitational’s history gives the partnership extra weight. Rogue says the event began in 2019 as a CrossFit-sanctioned competition and added strongman in 2021, turning Aberdeen into a showcase that reaches beyond a standard CrossFit meet. The 2025 edition was held at P&J Live, where Laura Horvath and Jeffrey Adler took the top steps on the individual podium, and Rogue’s 2026 pages already show volunteer, vendor, media, and sponsorship applications open.

For R.A.D, the move puts its brand in front of the exact audience that watches what elite athletes wear and why. For Rogue, it strengthens a model that blends competition, product launches, and prize money into one ecosystem. With a new co-branded shoe on the way, the partnership looks less like a sponsorship line item and more like another signal that footwear, athlete influence, and event branding are converging heading into the next Invitational cycle.