XENOM Offers 250 Free Tickets to London Event, Builds Momentum

XENOM is giving CrossFit fans and athletes a shot at Olympia London without paying full price, and the window is tight. The company has opened a ballot for 250 free tickets to its London event, scheduled for August 29-30, 2026, and winners must accept within 48 hours of being notified on Monday, April 20. Public ticket sales are set to begin Friday, April 24, making this the fastest way into a competition that is trying to arrive with real scale.

The London stop sits squarely in XENOM’s inaugural season plan, and the numbers are hard to miss. The event is being built around 2,000 CrossFit athletes taking on 10 standardized events over two days at Olympia London, one of the city’s best-known exhibition spaces. XENOM says London is the second stop in the launch calendar after Dallas, which is set for June 27-28, 2026, at The Star in Frisco, Texas. That Dallas event is already on sale, with early-bird tickets listed at $500, which gives a clear read on where the company is positioning itself on price and scale.

XENOM is not treating this as a one-off spectacle. The company says its inaugural season will include 11-plus competitions worldwide, with future stops in places such as Miami and Paris, and it has said it wants to grow to as many as 60 annual events over time. The structure is built to be repeatable: two days, 10 events, and a points-based format meant to create a consistent benchmark for athletes across locations. For the CrossFit crowd, that matters because it gives the series a familiar competitive frame while trying to stand apart from the usual one-and-done affiliate throwdown.

The company is backing that ambition with serious money and recognizable partners. XENOM says it has secured $15 million in seed financing led by WndrCo, has a CrossFit Partner Event Series license agreement with CrossFit, LLC, and has Rogue Fitness as its foundational partner and long-term equipment supplier. Keith Barlow, XENOM’s founder and CEO, has framed London as the kind of city that can help a new competition series establish itself quickly because of its fitness audience and major-event history.

One detail still hanging over the format is the fact that XENOM has not fully revealed every event, including Event 6. That keeps the competitive picture from being completely clear, but it also gives the launch some intrigue. The bigger takeaway is simple: if you want a crack at London without paying the full ticket price, the ballot is the move, and the clock is already running.