XENOM Confirms Five Saturday Events for Debut Decathlon of Fitness in Frisco

XENOM released its Day-1 event lineup on March 10, confirming five workouts for the Saturday program of its debut competition at Ford Center at The Star in Frisco, Texas, the Dallas Cowboys' world headquarters and training complex. The two-day event runs June 27-28, 2026, marking the first stop of an 11-city inaugural season for what the series bills as the "Decathlon of Fitness."

The five Saturday events complete the first half of XENOM's fixed 10-event format, with the remaining five spread across Sunday. Day-2 programming will include mixed-modality combinations featuring toes-to-bar, dumbbell hang snatches, and muscle-ups, though a full event-by-event breakdown has not yet been published. Individual competitors tackle Events 1 through 5 on Day 1 and Events 6 through 10 on Day 2, while same-sex pairs run the same 10 events in reverse order, covering Events 6 through 10 on Saturday before cycling back to Events 1 through 5 on Sunday.

Founded by longtime CrossFitter and fitness entrepreneur Keith Barlow, XENOM launched officially on February 27, 2026, backed by $15 million in funding that counts media veteran Jeffrey Katzenberg among its investors. Rogue Fitness is supplying the competition floor. The series holds the distinction of being the first official global event series licensed by CrossFit itself, not simply a CrossFit-inspired format, and CrossFit has characterized its relationship with HYROX as one of coexistence rather than rivalry.

Barlow has described the project as years in development. "If you want the philosophical answer, this has been about a decade in the making," he told Men's Health.

Performance across all 10 events will be tracked through the Elite Performance Index (EPI), a points-based scoring system modeled on decathlon principles. Three divisions are available: Elite, RX, and Compete. Athletes can compete individually or in same-sex pairs. The Elite division requires an application and is capped at one wave per event. XENOM has no season finals planned; Barlow has stated he does not believe the current ecosystem needs an additional elite championship layer, and athletes can simply choose which of the 11 season stops they want to attend.

Each competition will host around 2,000 athletes. A ballot is currently open for the Dallas event, with 250 free entry spots available before general ticket sales begin. No prize money has been announced.

Beyond Frisco, Season 001 will include stops in London, Miami, and Paris as part of the 11-city schedule, though the Miami and Paris dates have not yet been finalized. XENOM has set a long-term target of reaching 60 competitions by Season 5, with a pending USPTO trademark application for the phrase "Decathlon of Fitness" under Serial No. 99641884 as part of its brand infrastructure. The full Day-1 event list, including names and movement descriptions for all five Saturday workouts, has not yet been published by XENOM.