Hasbro and Wizards of the Coast mark Pride Month with events

Wizards of the Coast put concrete Pride support on the table this year: Magic Presents: Pride returned to local game stores June 5 through June 14 with a Commander event built around one unusual rule, every commander has Partner. Players who joined in also received a traditional foil Gilded Lotus promo card by Merlin G.G. and an enamel pin, while supplies lasted.

The event reached far beyond North America. Wizards listed participation in the United States and Canada, plus Australia, New Zealand, Austria, Belgium, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Guernsey, Iceland, Ireland, Israel, Italy, Jersey, Latvia, Luxembourg, Malta, the Netherlands, Norway, Portugal, Slovenia, South Africa, Spain, Sweden, Switzerland and the United Kingdom. For Commander regulars, the all-commander-are-Partner twist gives the night a different deck-building puzzle than a standard store session.

Hasbro tied those public events to a broader corporate message. The company says its mission is to “create joy and community through the magic of play,” and says it reaches more than 1 billion fans annually worldwide. In that context, Pride was not presented as a one-off gesture, but as part of how Hasbro and Wizards show up across products, stores and community spaces.

Seattle got the clearest real-world spotlight. Wizards sponsored Seattle Pride in the Park, scheduled for Saturday, June 6, from 12 p.m. to 7 p.m. at Volunteer Park. Seattle Pride said the free, all-ages event would kick off Seattle’s 52nd annual Pride Month celebration with LGBTQIA2S+ performances, a dance stage, food trucks, queer vendors, nonprofit booths, Drag Queen Storytime and a teen space.

The company also said Wizards teams in Boston, Pawtucket and Renton planned their own Pride events, with employee resource groups organizing guest speakers, volunteer opportunities, local parade participation and a Seattle-area mixer with Riot Games. That internal layer matters because it shows the brand working Pride into employee community activity, not just retail promotion.

This is part of a pattern Wizards has built over several years. In 2025, Magic Presents: Pride ran June 27 through June 29 with the same Partner rule for every commander. In 2024, the event ran June 28 through June 30 and offered a rainbow holographic art print featuring Chandra and Embercat. In 2023, Wizards promoted a Pride playmat benefiting The Trevor Project and said it would participate in the Seattle Pride Parade. In 2022, it launched Pride Across the Multiverse as a celebration of LGBTQIA2S+ creativity.

For players watching how Wizards handles Pride, the message was plain this month: there was a promo, a pin, a store event and a park full of people, all of it aimed at making the multiverse feel a little more open at the table.