Pen Boutique expands Leonardo lineup with more than 20 new pens
Pen Boutique added more than 20 Leonardo designs and said more are coming, turning a show-floor favorite into a much deeper presence on its shelves.
Pen Boutique expanded its Leonardo lineup with more than 20 new designs at a special Leonardo Pen Day, and the retailer said even more pens were still on the way. The move builds on a relationship that began when Pen Boutique brought in Leonardo after its store-exclusive Rangoli debuted at the 2023 Washington DC Fountain Pen SUPERSHOW.
That show gave the debut real weight. The Washington DC Fountain Pen SUPERSHOW calls itself the largest fountain pen show in the world, founded in 1992, and the 2023 event page said it drew well over 200 tables and attendees from around the world. A store-exclusive Leonardo launch there was more than a nice reveal; it planted the brand in the middle of the modern pen hobby’s biggest stage.
Leonardo’s rise fits the kind of family story fountain pen people notice immediately. Leonardo Officina Italiana was founded in 2018 by siblings Salvatore and Mariafrancesca Matrone, and the brand traces its roots through their father, Ciro Matrone, a co-founder and production manager of Delta Pens who led the historic Delta brand for 36 years. In profiles of the founders, Salvatore is described as the creative force behind the pen shapes, while Mariafrancesca handles commercial and communication work. The result feels less like a startup chasing a trend than a workshop extending a family line.
That family identity carries straight into the pens themselves. Leonardo’s own webstore stresses “over 50 years of experience from father to son” and made-in-Italy, artisanal production, while its collections page shows a broad catalog that includes Momento Zero, Momento Zero Grande, Momento Magico, Furore, Pura, Audace, and Supernova. The brand’s product listings span from more accessible steel-nib pens to premium celluloid models priced above €1,000, which explains why a retailer would want enough depth to offer both an easy first look and something rarer for seasoned collectors.
For readers sorting out where Leonardo sits in the Italian-pen conversation, that range is the answer. The pens bring classic styling, piston-fill appeal, and a material mix that runs from everyday resins to special celluloid and show-exclusive finishes. Leonardo’s model names and finishes also lean hard into Naples, Mount Vesuvius, the Mediterranean, and the Amalfi Coast, giving the line a strong place-based identity instead of a generic luxury look.
Pen Boutique’s expanded showing, after the Rangoli debut and a Jonathan Brooks Primary Manipulation collaboration at the 2023 DC show, suggests Leonardo has moved well beyond a single cult hit. More than 20 new designs, plus more still coming, is the kind of shelf depth that makes a brand feel less like a curiosity and more like a permanent part of the case.
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