Jeep Brings Concepts, Stewardship to 60th Easter Jeep Safari in Moab

Sixty editions into the Easter Jeep Safari, Jeep is treating the Moab milestone as something bigger than a product showcase. The brand rolled into the March 28–April 5 event with concept vehicles, a drone show, volunteer trail crews, and an expo footprint split between the Walker Drug parking lot in downtown Moab and the vendor halls at Old Spanish Trail Arena.

The timing carries weight for Stellantis: 2026 marks the 60th anniversary of the EJS and the Jeep brand's 85th year, a double milestone the company is leaning into with a limited-edition commemorative badge program available at the event.

Jeep's concept vehicle builds are the centerpiece of the Walker Drug activation, where hands-on displays and ride-and-drive experiences give attendees direct access to the brand's custom work. Jeep Performance Parts by Mopar is also on-site at the expos, showcasing aftermarket components alongside customer engagement programs for owners already running JPP builds on Moab's trails.

The stewardship side of Jeep's presence runs parallel. Jeep employees, working alongside Red Rock 4-Wheelers volunteers and the Bureau of Land Management, are leading cleanup efforts at Fins and Things and other high-use trails in the Sand Flats Recreation Area. The coordination with BLM and the event's founding club ties corporate visibility directly to the land access issues that matter most to the Moab wheeling community.

The Easter Jeep Safari, organized annually by the Red Rock 4-Wheelers, is one of the region's largest spring gatherings. Jeep's amplified footprint for the 60th edition is drawing larger crowds to downtown activations, with the economic ripple felt across lodging, dining, and vendor sales through the April 5 close.

A Jeep-themed drone show rounds out the public programming, extending the brand's reach well beyond the trail-running crowd into the broader Moab visitor base.