Best Day Brewing tops 10,000 locations as non-alcoholic beer demand grows

Best Day Brewing has pushed its full line of non-alcoholic craft beer into more than 10,000 retail and hospitality locations nationwide, a milestone that signals how quickly NA beer has moved from curiosity to serious shelf strategy. The Sausalito, California, brewery said retail door presence is up 18% since April 2025, while its grocery-category share has grown more than 4% from 2022 to 2025.

That footprint now stretches across some of the most visible chains in the beer and beverage aisle, including Whole Foods Market, Walmart, Kroger, Albertsons, Safeway, Trader Joe’s, Meijer, Total Wine, and Wegmans. Best Day says it is the second-largest independent non-alcoholic craft brewer in the United States, which puts it in a different bracket from the one-off taproom pour or the token NA six-pack tucked at the far end of the cooler.

The brand’s reach is not stopping at grocery. Best Day’s Kölsch is on select Alaska Airlines international routes through Seattle, including flights to Seoul, Rome, London, and Narita, a placement that gives the beer a seat in one of the few places where a brand can catch drinkers during a long-haul journey and still feel like part of the occasion. Best Day beers are also showing up at Noble House Hotels & Resorts properties and at participating Marriott destinations through March 31, 2028 under the Marriott International Gold Standard Beverage Program.

Founder and CEO Tate Huffard has framed the expansion as a way to make it easier for Americans to keep quality non-alcoholic craft beer in their coolers and fridges while opening more consumer occasions. That message fits a company with a longer runway than its 2021 launch date suggests: Huffard had been conceptualizing the brand in 2015, and Best Day has spent the last few years turning that idea into a wider retail and hospitality business. The company has also rolled out a summer hotline and sweepstakes, a clear sign it wants to turn distribution gains into direct consumer engagement.

The timing matters because the broader category is still climbing. IWSR forecasts the U.S. no-alcohol market will grow at an 18% volume CAGR from 2024 to 2028 and approach $5 billion by 2028. Beer & Brewer put craft at 31% of non-alcoholic sales volume and 36% of non-alcoholic dollar sales in 2025, and the Brewers Association called non-alcoholic beer an increasingly important part of the craft landscape in January 2026. Best Day’s 10,000-door mark looks less like a headline number and more like proof that NA beer has become a channel worth chasing hard.