Industry

Big Grove Brewery opens sixth location in Prairie Village, Kansas

A former Macy's in Prairie Village became Big Grove's sixth location, a 12,000-square-foot bet on high-traffic retail real estate and suburban destination dining.

Nina Kowalski··2 min read
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Big Grove Brewery opens sixth location in Prairie Village, Kansas
Source: craftbrewingbusiness.com

Big Grove Brewery turned a former Macy’s at 7060 Mission Road into a new Prairie Village taproom and restaurant, and the move says as much about craft beer strategy as it does about one more place to grab a pint. The Iowa-based brewer opened the space on Tuesday, May 19, and marked it with a grand opening on Thursday, May 21 at The Shops of Prairie Village. At 12,000 square feet, with an outdoor patio and gathering space, it is Big Grove’s sixth location and only its second outside Iowa.

The setting is part of the story. The new room sits on the south side of The Shops of Prairie Village, just off 71st Street and Mission Road, in a redevelopment that is bringing new life to a familiar retail footprint. Hen House is among the other tenants tied to the center’s refresh, a sign that the project is becoming a broader destination rather than a single-use stop. For Big Grove, that kind of visibility matters. A brewery in a former department store comes with built-in traffic, parking and a ready-made social setting that a standalone industrial taproom often has to build from scratch.

Big Grove leaned into the opening with a program meant to draw families and beer fans alike. The first 300 guests received a limited-edition frosted glass, one visitor won free beer for a year, and the brewery added ice cream and face painting to the mix. The Prairie Village taproom is set to operate daily from 11 a.m. to 11 p.m., giving the company a long window for lunch crowds, after-work pours and weekend traffic.

AI-generated illustration
AI-generated illustration

The Prairie Village opening also fits the company’s broader footprint. Big Grove now points to locations in Solon, Iowa City, Des Moines, Cedar Rapids, Omaha and Prairie Village, and its Iowa City site is a 28,000-square-foot brewery, restaurant and entertainment venue. That range shows a brand comfortable scaling up hospitality as much as beer production, with each location designed to function as a hangout, not just a sales counter.

That approach matches the way Big Grove presents its community work through the Big Grove For Good Foundation and neighborhood-focused programs. The former Macy’s on Mission Road is now another version of that idea, a vacant retail shell repurposed as a place built for lingering, drinking and gathering.

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