Brewery Social Media Best Practices, No Trub Advice From Experts

All About Beer released Best Practices for Brewery Social Media: No Trub on November 27, 2025, pairing the short guidance piece with an episode of the All About Beer podcast. The installment brought together beverage marketing experience from Julie Rhodes, Christa Brenner of Short's Brewing, and Liz Wilson of Allagash to focus squarely on content strategy, moderation, and community building rather than brewing technique. The package directs readers to the podcast on platforms such as Apple Podcasts and Spotify for deeper conversation.

The takeaways are practical and immediate. Prioritize authenticity and use social channels to show brewery culture, not just product promos. Have a clear content calendar and defined responsibilities so posts, monitoring, and follow up do not fall through the cracks. Prepare moderation policies and a playbook for handling negative comments or misinformation to reduce confusion and preserve staff time. Leverage storytelling about people, processes, and events to deepen local ties and encourage taproom visits.

The companion piece emphasizes real world scenarios, including how to handle online antagonism. It even highlights "how they handle trolls, creating content, and showcasing what their brewery does" as a concise description of the episode focus. That attention to practical conflict management matters because unmoderated misinformation or abusive interactions can quickly erode trust and distract small teams during event weekends or product rollouts.

For breweries with limited staff this guidance offers a framework to scale communications without adding head count. Set a posting cadence, assign a monitor for comments during peak hours, draft standard responses for common misinformation, and capture everyday brewery life for content that feels genuine. Use events and release days to tell short stories about process and people rather than relying only on promotional copy.

The All About Beer piece and podcast provide accessible, marketing centric guidance aimed at teams responsible for outreach and community relations. Listen to the full episode for more examples and situational tactics that can be adapted to breweries of any size.