Crafted in Philly returns, brewery tour spans Greater Philadelphia taprooms

How to use Crafted in Philly like a local

The smartest way to use Crafted in Philly is to treat it like a field guide, not a crawl. BrewedAt and Let’s Rallie are sending ticket holders across Greater Philadelphia from May 1 through July 31, 2026, with one free 8- to 12-ounce pour at each participating stop, and you can redeem only one free pour per location.

That structure changes the whole outing. Instead of gambling on one big festival tent, you get a self-directed tour of taprooms across Philadelphia and its suburbs, with enough built-in pacing to make the day feel intentional. In a region that Visit Philadelphia says includes more than 90 breweries and more than 120 individual brewery locations, the tour works less like a promotion and more like a shortcut to understanding the city’s beer map.

Why this format fits Greater Philadelphia

Greater Philadelphia has always made sense as a tasting region because the beer landscape is dense, varied, and neighborhood-driven. Visit Philadelphia has said the area played a crucial role in America’s beer scene, and that legacy shows up in how the tour is designed: not around one centralized venue, but across a spread of taprooms that can pull you from one part of the metro to another.

That matters for the drinker and for the breweries. A stop on this tour is not just a pour, it is a chance to see a room, feel a neighborhood, and understand how a brewery fits into daily life in places like Chestnut Hill, Mt. Airy, Germantown, Roxborough, and the Roxborough-Manayunk area. The practical payoff is obvious. One ticket gives you a way to plan a weekend without overcommitting, while breweries get a crack at converting a first visit into a repeat one.

What to prioritize on the map

With only one free pour per location, the best move is to think in terms of contrast. Pick stops that tell you something different about the region rather than chasing the same style over and over. If you want the broadest read on the scene, look for a mix of legacy names, neighborhood taprooms, and breweries with a distinct house identity.

A smart tasting route often includes:

• a larger, widely known brewery, such as Victory Brewing Company, to anchor the tour with a familiar benchmark
• a neighborhood taproom that reflects a specific part of the city, especially in Northwest Philadelphia and the surrounding neighborhoods
• a smaller independent brewery where the atmosphere matters as much as the beer
• a cider stop, if you want to widen the tasting range beyond beer alone, with names like Cider Belly Hard Cider, Hale & True Cider Company, and Young American Hard Cider & Tasting Room showing how broad the local beverage scene has become

If you are choosing what to drink at each stop, use the pour to learn the brewery, not just to drink your favorite style. A house lager tells you a lot about execution. A pale ale or IPA can show how a brewery handles balance and aroma. A seasonal or special release can reveal how adventurous the kitchen and cellar really are. The goal is to leave each taproom with one clear impression of what that place does best.

The app makes the tour more than a checklist

The Let’s Rallie app is doing more than replacing paper passports. It includes an interactive map, brewery previews, scan-in check-ins, voting, and a leaderboard, which gives the whole thing a game layer without turning it into a race to the bottom. Participants can track their visits and help crown people’s choice winners, so the outing has a sense of progression that a normal bar crawl usually lacks.

That competitive wrinkle helps explain why the tour feels built for real use. If you are already planning a Saturday or spreading the visits over several weekends, the app lets you preview what is on tap and decide where to spend your time. It also makes the outing easier to share with friends who are not necessarily looking for a full-day beer marathon but do want a structured way to sample the city.

How the tour has grown

The new run has clear momentum behind it. The inaugural 2024 tour featured 11 breweries and lasted two months. By 2025, the event had expanded to 31 breweries and 34 locations and ran from April 25 through July 31, with tickets priced at $50 and each stop including one 8- to 12-ounce pour. That is a fast climb for a program that started as a way to move people around the city and suburbs.

BrewedAt founders Evan Blum and Cole Decker said the point was to get people into breweries and experience the atmosphere, not just the beer. That framing explains why the event keeps getting bigger without losing its neighborhood feel. BrewedAt also said in 2025 that adding larger breweries like Victory could help shine a brighter light on smaller independent breweries, and that logic still tracks in 2026. Big names can pull attention into the map; small rooms give the tour its character.

What the neighborhoods get out of it

The local value is easy to see in places like Roxborough-Manayunk and Chestnut Hill. New Ridge Brewing Company’s Tony D’Amato saw the tour as a way to bring people in from outside his immediate area, while Chestnut Hill Brewing Company’s Alex Prost liked seeing new guests walk through the door. That is the real engine here: the event sends visitors past the obvious stops and into the taprooms where a neighborhood’s beer identity actually lives.

BrewedAt and Let’s Rallie also describe themselves as two Philly-born companies with a shared mission to get people exploring new things to try. That fits the tour’s best use case. If you already know your favorite brewery, this is a chance to widen the map. If you are newer to the scene, it is a low-stakes way to learn how different parts of Greater Philadelphia drink.

Used well, Crafted in Philly is not just a ticket to a few pours. It is a compact tour of how the region tastes, one taproom, one neighborhood, and one well-chosen glass at a time.