Fort Collins' Jessup Farm Barrel House sold, will become Sugar Beet Saloon

Jessup Farm Barrel House, the Fort Collins taproom and small-batch operator long known as a neighborhood fixture, was sold and its lease and operations transferred to new ownership, with the transaction recorded Feb. 26, 2026. The buyers have announced the venue will be rebranded as Sugar Beet Saloon.

The change marks a clear break for the Jessup Farm name, which has operated a local taproom in Fort Collins. The property's lease and day-to-day operations moved to the new owners as part of the sale recorded Feb. 26, 2026, and the incoming operators plan to operate under the Sugar Beet Saloon brand.

For regulars who frequented Jessup Farm Barrel House's small-batch pours, the most immediate visible change will be the new signage and name. Ownership confirmed the rebrand to Sugar Beet Saloon as part of the transfer completed Feb. 26, 2026; the sale encompassed both the physical leasehold and the on-site operations of the taproom.

This transaction concludes the Jessup Farm era at the Fort Collins location and begins the Sugar Beet Saloon chapter under new proprietors. The Feb. 26, 2026 transfer places responsibility for staffing, service hours, and the drink lineup in the hands of the incoming owners, who will manage the taproom going forward.

Local patrons and neighborhood customers should expect to see the venue operating under the Sugar Beet Saloon name following the Feb. 26, 2026 sale. Additional details about hours, beer lists, or a formal reopening under the new brand have not been provided as part of the recorded transfer; the change of lease and operations on that date is the confirmed step that moves the property from Jessup Farm Barrel House to Sugar Beet Saloon.