High Days acquires Imprint Beer Co. in Pennsylvania craft shakeup

Imprint Beer Co. did not vanish from Hatfield. It changed owners, and the buyer is High Days, a brand best known for Delta-9 THC-infused drinks, in a deal that lands squarely in the middle of Pennsylvania’s craft beer reset.

The acquisition gives High Days something a hemp beverage company does not build overnight: a beer brand with real pull. Imprint, established in 2018 in Hatfield, made its name with Schmoojees, the brewery’s heavily fruited smoothie sours, alongside pastry stouts, hazy IPAs and a taproom identity that helped turn the brand into a cult draw in Montgomery County. For High Days, that means immediate access to a recognizable name, a loyal drinker base and a physical brewery presence tied to a brand that already had cachet.

It also means inheriting a complicated business. In December 2024, Imprint halted beer production at its Hatfield facility and reduced brewing staff, a sharp signal that the brewery was under strain after a year of operational disruption, financial pressure and backlash from the community. The new ownership arrives after that break in momentum, which makes the next steps especially important for drinkers who have followed Imprint from its early rise to its roughest stretch.

What happens next will likely show up first in the beer itself. Fans will be watching to see whether High Days keeps Imprint’s core lineup intact, leans into the Schmoojee brand that helped define the brewery, or uses the Hatfield operation to reshape production around a different set of beverages. Branding will matter too. A purchase by a company built around zero-proof, low-sugar Delta-9 THC sodas is not the same as a buyout by a regional lager house or another haze-driven brewery, and the fit will be judged in the taproom and on shelves.

The sale lands in a market that has little room for sentimentality. Pennsylvania craft beer production fell to 1.9 million barrels in 2025 from 2.6 million in 2024, while the Brewers Association reported national craft production down 5.1 percent and brewery counts down 2.9 percent. At the same time, hemp-derived Delta-9 THC products remain legal in Pennsylvania under the federal hemp definition, even as the state lacks a regulatory structure for hemp-derived THC beverages and lawmakers move to tighten the rules. That is the tension inside this deal: a hard-charging craft brand has been folded into a business from a very different corner of the beverage world, and the next move will say whether Imprint keeps its identity or becomes another sign of how survival now works in craft beer.