New Motion Beverages expands in Vista with new tenants and spirits offshoot

New Motion Beverages is using Vista’s CoLab Public House as its newest laboratory for a business model built to outgrow beer-only limits. The Miramar-based company is adding new tenants and launching a spirits-oriented offshoot, The House of Shogun, while leaning on the same mix that carried it from a pandemic-era opening into a broader beverage portfolio.

The company’s roots go back to 2016, when Kyle Pool, Andy Sist, Megan Alkana and Ari Jarrell started homebrewing hard kombucha with a specific goal: create a community space for beer drinkers and non-beer drinkers alike. New Motion formally opened in November 2020 in the former 32 North Brewing space in Miramar, and the lineup quickly widened to include hard kombucha, hard sparkling tea, hard seltzer and hard ginger beer. That wider bench gave the business more ways to stay in the game as the local craft market kept shifting.

Collaboration has been part of the playbook from the start. New Motion and Embolden Beer Co. worked with Matcha Cafe Maiko on Taste of Japan events and matcha-based beer releases, turning a tea and dessert brand into a recurring source of taproom traffic and limited beers. Matcha Cafe Maiko’s Escondido shop, at 1024 W Valley Parkway, opened in June 2021, and Embolden’s Japanese-flavored Shōgun line has used ingredients including matcha. New Motion describes Shogun as an east-meets-west collaboration launch with Matcha Cafe Maiko, a sign that the partnership has become more than a one-off promotion.

CoLab Public House, which debuted in Vista in July 2022, gives the company a shared space where beverage categories can overlap instead of compete. Joe Deutsch founded CoLab, and the venue has already been used as a platform for lineup changes and events. New Motion’s earlier Embolden expansion model followed the same logic in North Park, where a roughly 2,000-square-foot former Matcha Cafe Maiko site was tied to 16 taps and Ryoko, an on-site kitchen serving Japanese and Western bar food.

That is the business logic now taking shape in Vista: spread risk across beer, hard beverages and spirits; use shared space to keep traffic moving; and keep building around collaborations that turn a taplist into a destination. For breweries facing slower beer-only growth, CoLab looks less like a detour than a repeatable template.