Tilray brings nine craft beer brands to the UK through BrewDog

BrewDog bars and BrewDog.com are now the first UK stop for Tilray Brands’ U.S. craft portfolio, giving 24 SKUs from nine labels a ready-made beachhead rather than a stand-alone export push. Beer from U.S. breweries arrived on June 11, and the launch immediately put familiar American names in front of UK drinkers through both on-premise and online channels.

The move sits on top of Tilray’s March 2, 2026 acquisition of BrewDog’s global brand and related intellectual property, UK brewing operations, and 11 strategic brewpubs in a £33 million deal. Tilray said those assets were expected to generate about $200 million in annual net revenue and $6 million to $8 million in adjusted EBITDA in fiscal 2027, while helping build a roughly $500 million global craft beer and beverage platform. That makes the UK launch less like a one-off export and more like the first commercial use of a new corporate network.

The lineup includes SweetWater Brewing Company, Montauk Brewing Co, 10 Barrel Brewing Co, Shock Top, Terrapin Beer Co, Blue Point Brewing Co, Green Flash Brewing Co, Alpine Beer Company and Runner’s High Brewing Company. BrewDog said the launch is initially exclusive to its UK estate and website, but framed it as the opening stage of a wider plan to move the portfolio into UK grocery, hospitality and, eventually, other European channels. BrewDog also said it has a long-term ambition to brew some of the U.S. brands at Ellon, Scotland, which would take the strategy beyond distribution and deeper into local production.

Tilray’s international president Rajnish Ohri called the rollout a “major milestone” in the company’s global drinks strategy. BrewDog’s internal consumer research pointed to a market ready for the experiment, with more than half of beer drinkers open to trying the new brands and particularly strong interest among 18- to 34-year-olds and existing craft beer drinkers.

For Tilray, the appeal is clear: a crowded U.S. craft market still needs growth, but BrewDog offers an existing route into the UK without the cost and delay of building a separate footprint from scratch. If this first wave moves, it could become a template for other craft brewers looking to cross borders through partnerships instead of starting over.