Rover Expands Platform With Credentialed Dog Training Service Nationwide

Rover Group, Inc. took its first swing at a brand-new service category in seven years when the Seattle-based pet care marketplace announced a national rollout of credentialed dog training on March 5, bringing private, in-person sessions directly into its app for pet parents across the U.S.

The move capped a pilot program that soft-launched in October 2024. By the time Rover went national, the company had added 1,600 credentialed trainers to the platform and logged more than 6,000 booking sessions from dog parents during the pilot period. Scott Lowe, Rover's General Manager of Dog Training, framed the moment plainly: "After a year of piloting the new service and building a network of qualified trainers, pet parents nationwide can now find the perfect trainer for their dog's needs."

Every trainer on the platform had to clear a consistent bar before appearing in search results: commit to rewards-based training, provide documentation of dog training credentials, and pass a third-party background check. For anyone whose reactive adolescent is still absolutely feral on leash, or whose new puppy has decided the couch is both a chew toy and a bathroom, that vetting standard matters. The platform specifically calls out use cases ranging from puppy basics like potty training, house manners, chewing, and jumping, to adult dog work targeting barking and separation distress.

Search and filtering tools let pet parents compare trainers by years of experience, reviews and ratings, price, and training skills. On the trainer side, the platform lets professionals set their own rates, manage booking schedules, and choose their clients, positioning the service as a flexible business tool as much as a marketplace listing.

CEO Brent Turner connected the launch to the company's broader identity: "Rover is always looking for new ways to better serve the unique needs of pets and their people. Our new training service does just that by prioritizing the wellbeing of pets and bringing to market an offering that meets pet parents where they are. It's been very well received by pet parents and trainers alike."

Rover, founded in 2011 and self-described as the world's largest online marketplace for loving pet care, conducted a survey of 1,000 U.S. pet parents via Pollfish in February 2026 in connection with the launch, though the company has not released specific findings from that research. The company said it plans to continue expanding its network of credentialed trainers and promoting the training service nationwide.