Fire and Flow brings sauna and ice baths to Harleston outdoors

Fire and Flow is set to open in Harleston, south Norfolk, on Friday, June 5, bringing sauna and cold plunge sessions into a natural outdoor setting at Kerrison Fitness on Low Road. The new venture is run by Greg Lake and Jessie King, who have built it around recovery, slower living and the kind of social wellness ritual that feels more like an evening out than a gym add-on.

The idea grew out of their own experience with seasonal affective disorder and the sense that many people are looking for calmer routines that still feel shared. Lake went so far as to build a sauna in the couple’s garden and convert a chest freezer into an ice bath before the business took shape. Those early setups became the template for Fire and Flow, which the pair have turned into a broader offer focused on movement, nourishment and recovery.

The location gives the business an immediate identity. Kerrison Fitness already sits alongside a private gym, Aura Wellbeing yoga studio and a farm shop, which places Fire and Flow inside a wider lifestyle hub rather than as a standalone plunge spot. That matters for a format that is increasingly about experience as much as temperature, with customers moving between heat, cold and time outdoors as part of one visit.

Lake and King said they wanted the space to feel welcoming rather than intimidating, and they have described it as a healthier alternative to the pub. That framing fits a growing wellness model built around people gathering in a place where they can socialize while doing something that feels restorative. It also helps explain why the business is not being presented as a one-off novelty, but as a repeatable social ritual.

Fire and Flow is also planning pop-up events in the local area, including Beccles, signaling that the couple want to build a community around the experience beyond Harleston. On a day when the first sessions begin, the draw will be straightforward: an outdoor sauna, a cold plunge, and a setting designed to make recovery feel communal rather than clinical.

The opening lands in a town that has already been in the local news for fire-related reasons, from St John’s Church on Broad Street to a field fire in April 2026. Against that backdrop, Fire and Flow brings a very different kind of heat to Harleston, one built for slowing down instead of sounding the alarm.