Hebden Bridge entrepreneur launches home sauna and ice plunge brand

Kelly Marsden is betting that the next wellness upgrade in Hebden Bridge is not a spa membership, but a sauna and ice plunge installed at home. The entrepreneur launched SaunaPlunge on April 21, 2026, as part of her Outdoor Living 365 business, building the brand from a personal turn away from banking and into wellness after caring for her father and using a local sauna herself.

That experience appears to have shaped the pitch. Marsden said the heat-and-cold routine improved her own wellbeing, and SaunaPlunge is aimed at customers who want the same recovery setup without leaving the house. The company focuses on delivering and installing saunas and ice plunge pools in private homes, putting it in the fast-growing at-home recovery market where convenience, privacy and premium design matter as much as the cold water itself.

Outdoor Living 365 is not a one-note wellness experiment. Its website places SaunaPlunge within a wider line-up that includes premium infrared indoor and outdoor saunas, ice baths, Canadian Spa swim spas, luxury furnishings and outdoor cooking products. That broader portfolio matters because it shows Marsden is building a home-and-garden lifestyle business, not a pop-up spa or a single-product cold-plunge brand.

The business also has a longer track record than the new launch suggests. Companies House lists Kelly Jean Marsden as an active director of Outdoor Living 365 Limited, with an appointment date of October 26, 2017, and a correspondence address in Claremount, Halifax, West Yorkshire. Halifax Courier reported that Outdoor Living 365 launched at the start of the year and aims to bring spa-level comfort to outdoor living.

Hebden Bridge is already a live market for heat-and-cold recovery, which makes SaunaPlunge’s entry more of a premium-home play than a category first. iglu sauna operates in Blackshaw Head, Hebden Bridge and also runs a pop-up sauna in Slaithwaite, with regular sessions priced from £12 per person. The Paddock Wellness Club also offers a traditional Finnish-style sauna and three temperature-regulated cold plunges in Hebden Bridge. Those operators show there is already local demand for contrast therapy, but they also underline SaunaPlunge’s point of difference: private access at home, rather than a shared session.

The wider market has moved in the same direction. Backcountry Containers sells a separate SaunaPlunge container product that combines sauna, cold plunge and hot tub functions in one residential-ready package. Marsden’s version is more straightforward, but the signal is similar. Contrast therapy has moved beyond specialist sites and into the home, and SaunaPlunge is trying to make that shift feel less like a luxury novelty and more like a practical purchase.