Hotel Alexandrion Experience Opens New Reemora Spa in Sinaia

Hotel Alexandrion Experience has put a fresh stake in the ground for Eastern European wellness, opening Reemora Spa in Sinaia after a EUR 1.5 million investment. The new facility does not treat cold immersion as a novelty add-on. It folds a cold plunge pool into a full recovery circuit, a sign that contrast therapy is becoming part of core hotel infrastructure rather than a boutique extra.

The spa spans 1,380 square meters on level -1 of the hotel and is built for individual guests as well as couples and families. Inside are a semi-Olympic indoor swimming pool, jacuzzi, hammam, wet and dry saunas, a salt room, and dedicated relaxation areas. Set at the foot of the Bucegi Mountains in the Prahova Valley, Reemora Spa is being positioned as a place for relaxation, regeneration, and inner balance, with modern body and skincare therapies paired with rituals inspired by Eastern traditions.

The opening sits inside a much larger transformation at Hotel Alexandrion Experience, part of Nawaf Salameh Family Office. Alexandrion Group acquired the former Hotel New Montana in 2017, renovated it extensively, and reopened it in 2023 after what the company described as a complex rebranding process. Earlier descriptions referred to the property as Alexandrion Royal with 167 rooms and apartments and premium business facilities; the current configuration lists 168 rooms and suites, two restaurants, and five conference rooms. The broader upgrade plan also includes family-oriented facilities, a new conference hall, a luxury apartment, and energy-efficiency improvements.

That mix matters because it shows how the hotel is trying to serve more than one market at once. Business travelers, leisure guests, and recovery-focused visitors can now be pulled into the same property, which is exactly the kind of multi-use positioning seen in better-known alpine and luxury spa destinations. The difference is that Sinaia is now making a clear bid to join that tier with a hotel-scale wellness offer of its own.

Alexandrion Group has also said Hotel Alexandrion Experience recorded a 20% increase in total sales in 2025 compared with 2024, giving the new spa launch the feel of a growth move rather than a rescue plan. With Dr. Nawaf Salameh’s group continuing to invest behind the property, Reemora Spa looks less like a decorative amenity and more like a marker of where the region’s hospitality market is heading: colder plunges, bigger recovery circuits, and hotels built to win guests who travel for wellness as much as for a room.