Los Angeles cold plunge studio packages 60-minute sauna sessions for $39

Immersion Sauna & Cold Plunge is packaging cold immersion less like a dare and more like a studio class. Its booking page showed 60-minute sauna-and-plunge sessions priced at $39, with a live schedule packed with class slots on Monday, June 1, and a format built around rotating at your own pace between heat and cold.

The setup is straightforward: guests move between a premium infrared sauna or a traditional Finnish sauna and three cold plunges set at different temperatures. Immersion says the hour is designed to allow multiple rounds of contrast therapy without feeling rushed, which is exactly the kind of structure that makes the ritual easier to repeat for first-timers who do not want to build a home ice bath setup.

The studio is also leaning hard into repeat business. Its pricing includes a $79 two-week unlimited intro, a $109 Essential Plan with six visits per month, a $149 Core Unlimited membership, and a $199 Vital Unlimited tier. First-time visitors can use code FIRST for 50% off the first visit, a clear sign that the shop is trying to convert curiosity into habit rather than one-off novelty.

That business model fits a broader wellness-club shift. Forbes noted in 2025 that wellness clubs and members’ clubs are booming, with operators bundling ice baths and cold plunges alongside other services. Immersion’s own materials put the concept in the same lane, centering contrast therapy and community rather than treating cold exposure as a standalone stunt.

Immersion’s website says the company was founded by three University of Cincinnati alumni and places the studio in Hyde Park at 2752 Erie Ave, Suite 4, Cincinnati, Ohio 45208. The same site says it is the only studio offering both traditional and infrared saunas plus three different temperature cold plunges, a mix that shows how standardized the category has become even as operators add small variations to keep the experience fresh.

That accessibility comes with a real caution flag. Harvard Health says the evidence for cold-plunge benefits is still thin and advises people with cardiovascular disease, especially heart rhythm abnormalities, to be careful. CDC guidance warns that cold-water immersion can trigger rapid heat loss, cold shock and hypothermia. That tension helps explain why studios are winning over curious beginners with guided, bookable sessions, a clear price, and a one-hour framework that makes an intense practice feel like a normal part of the weekly recovery routine.