LumiVita Opens Buckhead and Midtown Locations, Blending Medical Care and Wellness

LumiVita has planted its flag in two of Atlanta’s most wellness-forward neighborhoods, opening new locations in Buckhead and Midtown and placing cold plunge inside a medical-spa package that also includes GLP-1 treatments, peptides, hormone therapy, IV therapy, infrared sauna, red-light therapy, facials, and massage. The move pushes contrast-style recovery out of the niche athlete lane and into a softer, more polished setting designed to feel restorative as well as clinical.

The Midtown clinic is now open at 190 10th St NE, Atlanta, GA 30309, near Piedmont Park, with hours listed as Monday 9 a.m. to 5 p.m., Tuesday 9 a.m. to 7 p.m., Wednesday 9 a.m. to 5 p.m., Thursday 9 a.m. to 7 p.m., Friday 9 a.m. to 5 p.m., Saturday 9 a.m. to 3 p.m., and Sunday closed. The Buckhead location sits at 2385 Peachtree Road A3A, Atlanta, GA 30305. LumiVita is framing both sites as membership-based destinations, built around consultation, recurring visits, and a more personalized experience than a one-off spa stop.

Cold plunge is one of the clearest signals of how far the category has moved. LumiVita says recovery sessions can pair red light therapy or infrared sauna with cold plunge, and it describes cold plunge as supporting reduced inflammation, circulation, and recovery. That matters because the brand is not selling ice baths as a standalone dare; it is bundling them with services that already carry a stronger medical aura, from peptides to advanced diagnostics to recommended lab work when needed. For someone curious about cold exposure but uneasy about the hardcore gym-bro version of it, the pitch is gentler: a guided entry point with a consultation first.

That positioning is reinforced by the rooms themselves. LumiVita describes its Stillness Lounge as a retreat from constant motion, with soft lighting, tranquil aromas, and meditative soundscapes, and says members get access to a Meditation Room for silent meditation, guided sessions, and breathwork. The company says its goal is to help people live lighter, longer, and more luminously, while its Buckhead team page lists Dr. Preyasi Kothari as Medical Director, alongside Kristen Capovilla, WHNP-BC, and Raynesha Franklin, PA-C.

Atlanta is already building a deeper cold-plunge culture around that same crossover of recovery and lifestyle. Do Not Disturb at Ponce City Market has cast itself as a restorative wellness and recovery studio developed by Brandon and Bradley Chubb, with saunas and cold plunges, while SWTHZ Buckhead advertises private suites with infrared sauna and cold plunge. Against that backdrop, LumiVita’s bet is clear: the next wave of ice-bath users may not come from the hardcore contrast-therapy crowd at all, but from people who first walk in for a facial, a hormone consult, or a membership and leave willing to try the plunge.