Pulse Club opens in Putney with sauna and cold plunges
Four plunge pools and a 25-person sauna have landed on Upper Richmond Road, turning Pulse Club into a sign that contrast therapy is moving onto the high street.
Four cold plunge pools have moved contrast therapy out of the boutique fringes and onto one of Putney’s busiest stretches. Pulse Club opened at 228 Upper Richmond Road in the former Heba Pilates gym, giving the street a new sauna-and-ice-bath anchor and underscoring how quickly cold plunging is normalizing in London wellness.
The Putney site is Pulse Club’s second club, following its first location in Fulham near Fulham Broadway. Inside, the format is built for throughput rather than one-off novelty: a communal Finnish sauna for up to 25 people sits alongside four plunge pools, with two held at 3 to 4 degrees Celsius and two kept at about 10 degrees. Sessions run for 50 minutes from 7 a.m. to 9 p.m. every day, creating an all-day rhythm that can catch commuters, lunch-hour regulars and after-work customers in the same flow.
Pricing puts the club squarely in the everyday wellness lane. The introductory offer is £39 for three sessions, while founding memberships start at £99 a month. Pulse Club’s own booking system runs through its app, and the club presents itself as a community-led contrast-therapy space. The cheapest membership tier was already about 95% sold, a strong early signal that the model is drawing serious interest rather than waiting for a niche crowd to form.
The opening also fills in a small delay on Upper Richmond Road. In March, Pulse Club was expected to open in mid-to-late April, but by May 22 it had opened this month instead. The move came as the former Heba Pilates unit closed unexpectedly, adding churn to a street that also saw Phoenix Yoga scramble before securing the neighboring space. Putney’s wellness cluster is still taking shape, but Pulse Club is now the clearest sign that the corridor is changing from plain retail to a more service-led, self-care strip.
That shift matters because this is no longer just an elite-athlete recovery ritual. The sauna-plus-cold-plunge format is now common enough in London that one 2026 guide counted 61 saunas with cold plunge pools, ice baths or cold immersion across the city. Even so, the safety message has not disappeared: the British Sauna Society says cold water carries real risks, and the evidence base is still developing. A 2024 systematic review in PLOS One assessed psychological, cognitive and physiological effects in healthy adults, while Harvard Health has noted that newer analysis points to limited but suggestive benefits for stress, sleep and quality of life in some groups.
For Putney, the headline is not simply that another wellness business arrived on the street. It is that four plunge pools, a full-day timetable and a near-sold-out membership tier now make cold therapy feel less like a destination and more like part of the neighborhood’s regular routine.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
Did this article answer your question?
