VASA Fitness Opens Menasha Club With Wisconsin's First Multi-Person Cold Plunge Pool

VASA Fitness is set to open a 52,000-plus-square-foot club at 1700 South Appleton Road in Menasha on May 16, and the headline feature is the one cold-plunge regulars will notice first: Wisconsin’s first multi-person cold plunge pool. The Menasha site is being billed as the chain’s 72nd location nationwide, a sign that VASA’s Midwest push is now landing in the Fox Valley with a recovery offering that looks far closer to a mainstream gym add-on than a boutique wellness one.

That matters because the plunge is not arriving alone. The Menasha club will pair the pool with a sauna, steam room, hot tub, massage lounge and red light therapy, giving members a full recovery stack before or after training. VASA’s recovery lineup also includes massage chairs and red-light yoga, with sauna, massage and light therapy positioned around relaxation, reduced inflammation and muscle recovery. The multi-person design changes the feel of the experience, too, turning what is often a private, appointment-style dip into a higher-throughput, more communal amenity that can serve more members across the day.

The rest of the club reinforces that same model. VASA’s Menasha page lists cardio machines, free weights, group fitness classes, personal training, KidCare support and two guest passes per month. The company’s Wisconsin clubs can also include basketball courts, racquetball, swimming pools and spas, functional training and turf areas, cardio cinemas and training cages. Add in the half basketball court and InBody scans tied to the Menasha buildout, and the club reads less like a stripped-down budget gym and more like a broad wellness hub designed to catch daily traffic from families, lifters and recovery-focused members alike.

That positioning is the bigger story for plunge users. VASA says it has more than 50 locations in seven states, and the company has been reinvesting heavily, with a $30 million upgrade program fully deployed by the end of the first quarter of 2026 to expand boutique-style classes, upgrade equipment and enhance amenities. In Wisconsin, the chain already lists clubs in New Berlin and Racine, while Green Bay East Town is marked coming soon at 2430 E. Mason Street. A May 15 ribbon-cutting listing for Menasha suggests the launch will be framed as a major local opening, not just another gym rollout.

The takeaway for the ice-bath crowd is clear: cold plunge is moving deeper into the membership-gym world. VASA is packaging it with the kind of access model, family-friendly extras and broad amenity mix that can push regular plunging closer to an everyday habit and farther from a luxury splurge.