Beijing’s Labubu theme park turns collecting into a full-day trip

Pop Mart’s Beijing park has changed the Labubu experience from a blind-box hunt into something you can actually build a day around. At POP LAND, also called Pop Mart City Park, the payoff is not just a figure on a shelf but a full run of themed rides, character greetings, carnival games, food, shops, and live shows centered on The Monsters universe.

Why POP LAND belongs on a collector itinerary

POP LAND opened in Chaoyang Park on September 26, 2023, and it is Pop Mart’s first and only theme park. One source places the site at about 40,000 square meters, while another describes it as roughly 430,000 square feet, which gives a sense of how much ground the park covers for a brand experience built around toys that began as pocket-sized collectibles.

That scale matters because Pop Mart has never framed itself as a simple toy seller. The company, founded in 2010, says it is building around artist discovery, IP incubation, and consumer touchpoints, and POP LAND makes that strategy visible in one place. For collectors, that means the park is not just a branded backdrop for Labubu, Dimoo, and Molly, but a physical extension of the fandom economy that has driven the brand’s biggest hits.

The result is a destination that gives collectors something online drops cannot: time, space, and immersion. You are not only buying into the character, you are walking through its world, which is why POP LAND feels closer to a pilgrimage stop than a standard amusement park.

What changed in 2026

The park’s biggest recent shift came with the reopening of an upgraded Labubu Forest Zone on April 30, 2026, after a year-long renovation. The update added new rides, carnival games, live performances, food vendors, and merchandise outlets, which is exactly the kind of reinvestment that tells fans the park is being treated as a long-term property rather than a one-off novelty.

That matters in collector terms because it signals that Pop Mart is still building around its characters instead of cashing out the moment a trend peaks. Reuters Connect documented visitors queueing beside Labubu plush toys at the park on reopening day, a useful snapshot of how quickly the character still pulls a crowd when the company gives fans a physical reason to show up.

Pop Mart’s own message backs that up. Executives have said the company’s focus is on creating richer experiences around its characters rather than chasing profit alone, and the plan for a Labubu movie fits the same approach. POP LAND is now part of a wider push to turn The Monsters into a lasting entertainment property, with the park acting as the in-person anchor.

What you actually get for the ticket

For collectors, the attraction is less about one ride and more about the mix of access points. The park is built around themed rides, character greetings, carnival games, restaurants, shops, and live shows, so a visit can move from photo ops to merchandise to food without ever losing the Pop Mart universe around you.

The practical draw is that entry does not have to be expensive. Basic admission can be as low as about £10, while a standard amusement ticket with unlimited rides can cost around £18. Some bundles also include carnival games or even a dinner voucher for Molly’s Banquet Hall, which makes the park easier to tailor to how long you want to stay and how much you want to spend.

If you are trying to decide whether to treat POP LAND as a side stop or the main event, the answer depends on what you want from the brand. If you only want a quick branded photo, it works as a novelty. If you want the full collector experience, with the chance to spend time inside the world that drives the figures, the park is worth building an itinerary around.

How to plan the visit

The park sits in Chaoyang Park near Zaoying Station on Line 14, which makes it reachable without turning the trip into a logistical puzzle. That location matters because it puts POP LAND in Beijing, not in a remote resort zone, so collectors can fold it into a broader city itinerary instead of treating it like a standalone theme-park vacation.

Booking through official partners such as Klook or Trip.com is the most straightforward route in the guide, especially if you want to compare ticket bundles before you go. The same guide also warns that prices may rise later in the year as the park keeps developing, so the current entry point may be the best window for fans who want to experience the upgraded zones without paying more later.

The park’s growth also fits the numbers behind Pop Mart’s wider business. In its audited results for the year ended December 31, 2025, the company reported revenue of 37.12 billion yuan and net profit of 13.08 billion yuan. The Monsters, led by Labubu, brought in 14.16 billion yuan in sales, up 365.7 percent year on year and equal to about 38 percent of total revenue, with some reporting saying Labubu sales volume topped 100 million units in 2025.

Those figures explain why POP LAND feels more important than a themed attraction on the side of a toy business. When one character family drives that much of the company’s result, a park full of rides, merch, and character moments becomes part of the same collector ecosystem, not a detour from it. POP LAND turns the Labubu chase into a day trip, and in Beijing, that chase now has a physical home.