Labubu and the Monsters cast, a guide to Pop Mart’s official characters
The fastest way to read a Labubu shelf is to know the full Monsters cast, because Pop Mart prints the names, variants, and pairings right into the packaging.
LABUBU, TYCOCO, PIPPO, PATO, SPOOKY, and YAYA are all printed on Pop Mart’s THE MONSTERS boxes, and the names are the map. This is a cast, not a single mascot. Once you can tell them apart, blind-box listings, shelf tags, and resale posts start reading like a language instead of a blur.
The Monsters is a named world, not a one-character line
Pop Mart dates THE MONSTERS to 2015, when artist Kasing Lung created LABUBU and the fairy world around it. The company ties that world to Nordic mythology and to three picture books, The Story of Puca, Pato and the Girl, and Miró's Requiem, which it groups as The Monsters Trilogy. The lineup on today’s packaging comes from a story universe that already had named characters before the current blind-box chase turned them into collector shorthand.
On Pop Mart’s official pages, LABUBU is a small monster with high pointed ears and serrated teeth, mischievous-looking but kind-hearted. That description helps decode why the character stands out so easily in photos and on packaging, even when the rest of the cast is sharing the same visual language. LABUBU lives with elf pals, which is the first clue newer collectors need before they assume every figure in the range is just another Labubu variant.
Learn the names printed on the box
The practical move is simple: match the official name on the package to the character in front of you. Product lineups for THE MONSTERS repeatedly list LABUBU alongside TYCOCO, PIPPO, PATO, SPOOKY, and YAYA, so those are the first names worth locking in if you are sorting hauls or checking listings. If a seller tags a plush pendant as “Labubu” when the box art clearly says PATO, you are not looking at a harmless nickname issue. You are looking at a description that may already be sloppy enough to hide a mistake elsewhere.
The Sparkly Plush Pendant Blind Box page shows LABUBU, TYCOCO, PIPPO, PATO, SPOOKY, and YAYA, plus a secret LABUBU variant.
Use the 10th Anniversary lineup as a roster key
The 10th Anniversary Series gives you the clearest shorthand for how the cast fits together. The figures include LABUBU&PUCA, LABUBU&PATO, LABUBU&YAYA, LABUBU&MOKOKO, LABUBU&PIPPO, LABUBU&SPOOKY, LABUBU&COWAWA, LABUBU&TYCOCO, and LABUBU&ZIMOMO, with MONSTERS BY MONSTERS as the secret entry. Every pairing in the set begins with LABUBU, and MONSTERS BY MONSTERS is the secret entry.
Pairings tell you whether you are looking at a solo figure, a duo, or a special anniversary treatment, which can affect how you file it, how you search for it, and how you compare it against resale listings. If a post says “LABUBU&MOKOKO,” that is not the same thing as a standard LABUBU blind-box pull, and the official name keeps you from flattening both into one vague category.
Know where The Monsters ends and where adjacent lines begin
Pop Mart also uses the Monsters universe to launch separate character families, and the Finding MOKOKO line is the cleanest example. Collectors who only know the headline character can miss adjacent releases that sit next to THE MONSTERS in the broader Pop Mart catalog.
Official listings now spread the cast across blind boxes, plush pendants, figures, blocks, phone charms, mini bags, and dolls. Once crossover collaborations enter the picture, including FIFA and Hello Kitty, the line stops behaving like one fixed format and starts acting like an expanding product system. A beginner who understands only Labubu can miss half the signals in the listing, from character name to format to collaboration badge.
Why character literacy protects your collection
Character literacy is one of the easiest ways to reduce buyer error. Pop Mart describes its business as character-based entertainment, and says its footprint now stretches across more than 350 offline stores and 2,000 roboshops in more than 23 countries and regions. That scale creates a lot of entry points for new fans, but it also creates more chances for shorthand, mislabeled fan posts, and recycled resale titles to blur the differences between characters.
In its 2024 annual report, Pop Mart said revenue from THE MONSTERS, MOLLY, SKULLPANDA, and CRYBABY each surpassed RMB1 billion for the first time in 2024.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
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