Labubu gets New York pop-up for The Monsters 10th anniversary
A 6,000-square-foot Labubu pop-up opens in Chelsea on July 17, with venue-only anniversary items, ticket perks and an online draw for exclusives.
A temporary Labubu stop will open at 423 West 14th Street in Manhattan on July 17, giving collectors a short window to chase The Monsters 10th anniversary exclusives in person before the pop-up closes on August 31. The New York venue is the first U.S. stop on Pop Mart’s The Monster 10th Anniversary World Tour, and it arrives with the kind of scarcity that drives the hunt: site-only merchandise, a commemorative gift for base-entry tickets, and a VIP bundle valued at more than $130.
The 6,000-square-foot space will combine retail and exhibition across nine galleries, tracing The Monsters from early sketches to Labubu’s rise in pop culture. Labubu, Zimomo and Tycoco will all be part of the installation. Pop Mart also set up an online draw for a chance to buy anniversary exclusives, extending the scramble beyond Manhattan.
Ticketing already makes the access split clear. Regular admission starts at $20 for ages 10 and up, while children’s tickets start at $10 for ages 10 and under. Base-entry ticket holders will receive a commemorative gift, and VIP guests will get access plus the limited The Monsters 10th Anniversary Exhibition Limited Vinyl Plush Blister Pack.
Kasing Lung said he could not have imagined the response and impact The Monsters would have, while Pop Mart’s head of intellectual property and licensing, Emily Brough, said the international response has been incredible. The Monsters is a magical world inspired by Nordic myths, with Labubu described as a mischievous yet kind-hearted creature.
Pop Mart operates in more than 23 countries and regions through 350-plus offline stores and 2,000-plus Roboshops, and the brand has been pushing Labubu through cultural moments such as FIFA-linked pop-ups and installations planned across the United States, Mexico and Canada.
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