Labubu restock guide maps the latest Pop Mart drop frenzy
Labubu’s next real edge is timing: official Pop Mart drops, especially the June 26, 2026 2:00 a.m. Hair Salon Series window, beat resale chaos and fake listings.
Pop Mart’s U.S. new-arrivals page lists a June 26, 2026 2:00 a.m. restock for multiple THE MONSTERS Hair Salon Series items. Labubu has become the year’s “It Girl” accessory, and that kind of tight timing turns a cute figure into a collector sprint. If you want one at retail instead of markup, stay inside Pop Mart’s own channels, move fast, and avoid anything that looks like a shortcut.
What Labubu is, and why the drop still feels like a hunt
Labubu belongs to THE MONSTERS universe created by Hong Kong-born artist Kasing Lung in 2015, with a world inspired by Nordic myths. Pop Mart identifies Labubu as the most prominent figure in the Monsters trilogy, and the character anchors the blind boxes, plush pendants, and collaboration releases collectors follow.
The blind-box model is a big part of the addiction. You are not buying one guaranteed outcome every time, you are buying into surprise, rotation, and the possibility that the exact design you want will vanish before you finish refreshing the page. That is why Labubu restocks have become a ritual of alarms, saved pages, and social feeds that light up the minute a drop is posted.
Where the best odds are
The safest place to start is Pop Mart’s official U.S. ecosystem. Pop Mart operates more than 350 offline stores and more than 2,000 Roboshops across more than 23 countries and regions. On the U.S. site, Labubu-linked listings span figures, plush pendants, and higher-priced collaboration items, so the official channels are broad enough to cover most collector targets.
That listing is the kind of detail collectors should learn to read closely. A 2:00 a.m. window does not leave much room for wandering between tabs, asking friends if it is real, or waiting to see whether a reseller will come down in price. By the time the clock hits the drop, the better move is to already know the exact series name and the exact channel where it appears.
How to move on drop day
The three moves that matter most
1. Open Pop Mart’s U.S. new-arrivals page before the release window and keep the series name in front of you.
2. Stick to verified official retail first, especially when the drop is tied to a specific time like 2:00 a.m.
3. If you miss retail, slow down before buying elsewhere, because a fast resale decision is where collectors most often overpay.
Pop Mart said Labubu sales exceeded 100 million units in 2025, and total global unit sales across all IPs and product categories topped 400 million that year.
Why counterfeits are part of the restock story
The bigger the drop chase gets, the faster fake boxes start circulating. U.S. Customs and Border Protection and China General Administration of Customs seized counterfeit Labubu products in 2025. Any suspiciously cheap listing is a warning.
That risk is especially sharp because Labubu does not live in one single format. Pop Mart sells it through blind boxes, plush pendants, and collaboration items, which gives counterfeiters plenty of places to imitate the look while missing the details. If a seller cannot match the exact series name, if the packaging looks off, or if the price is wildly below what the official channel is asking, the safest answer is no.
Why the frenzy keeps resetting
Pop Mart said annual revenue reached about 37.1 billion yuan in 2025, up 185 percent year over year, after executives had already signaled that revenue around 30 billion yuan was within reach.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
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