Lenskart launches POP MART eyewear collection, expands collector appeal in India

Lenskart has opened what looks like the first official POP MART lane in India, but Labubu collectors should read this one carefully: the launch is built around Sweet Bean, not Labubu. The collection arrived in Gurgaon with Janhvi Kapoor fronting the event, and it gives India’s collector crowd a real retail test case for how far POP MART can travel beyond blind-box toys and into everyday wear.

The range includes 21 eyeglass and sunglasses styles built around Sweet Bean’s I Want A Hug theme. Lenskart said the frames carry Sweet Bean character artwork, Sweet Bean branding, and star-and-heart accents, with the design language pushed far enough to make the pieces feel collectible rather than purely functional. The launch also folds POP MART’s surprise format into the eyewear experience through Sweet Bean-inspired magnetic Bitz charms packed in blind packets.

For buyers, the practical details are straightforward. The collection was made available across 1,000 Lenskart stores nationwide and on Lenskart.com, with prices starting at 3,000. That puts it in a reachable bracket for casual fans, while still keeping it above the price point of Lenskart’s regular Bitz accessories. At the Gurgaon event, Janhvi Kapoor wore Lenskart cat-eye glasses with magnetic charms priced at 2,500, giving the drop an immediate fashion-forward showcase.

What matters most for the Labubu community is what this is not. There are no Labubu-specific designs in the India rollout, so this is not the long-awaited answer for fans hunting official Labubu eyewear. Instead, it is a licensed POP MART lifestyle entry point, and that still matters because it shows Indian retail can now support a legitimate POP MART collaboration rather than leaving collectors to the reseller circuit or import-heavy gray market.

That broader signal is real. POP MART says it now has more than 500 stores in 30-plus countries and regions, along with over 2,300 ROBOSHOPs and e-commerce operations, and Lenskart has already tied this India move to earlier POP MART launches in Singapore and Thailand. Lenskart’s wider House of Brands strategy, which already includes Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman and Batman, suggests POP MART is being treated as one more culture property with licensing upside, not a one-off novelty.

Janhvi Kapoor’s appearance sharpened that positioning. The Gurgaon launch was staged like a style moment as much as a product drop, and that is the real takeaway for collectors in India: official POP MART access is beginning to land in mainstream retail, but for now the door has opened through Sweet Bean, not Labubu.