Prime Day deal gives Labubu fans a rare Amazon discount

Labubu buyers got a rare break on Amazon as Prime Day opened June 23, with select Pop Mart orders marked down 15 percent once the cart hit $159. That puts the minimum savings at $23.85 before tax, and it matters because this is one of the few times the brand’s hottest figures showed up through a major retailer with a visible discount instead of a reseller markup.

The deal ran through Pop Mart’s official Amazon storefront, where the Labubu assortment included Big into Energy, Pin for Love, Let’s Checkmate, Lazy Yoga, Fall in Wild and FIFA-branded listings, along with blind boxes and collectible figures. That official channel is the point: the Labubu market has been flooded with knockoffs and inflated secondary pricing, so buying through Pop Mart’s own storefront on Amazon is the cleanest way to avoid paying collector-tax for a fake.

That authenticity angle is not theoretical. CNN reported in 2025 that counterfeit Labubu plush toys, nicknamed “Lafufu,” spread as originals got harder to find, and that genuine Labubu toys were being smuggled and resold at inflated prices in China. Against that backdrop, a Prime Day discount on verified Pop Mart stock is actually more useful than a random coupon on the resale market, where buyers usually pay above sticker just to get the box they want. If the goal is to open official product at a lower-than-usual cost, this Amazon offer beat the normal collector headache.

The bigger picture is that Labubu has moved far beyond a niche art-toy corner. Pop Mart says it now operates in more than 23 countries and regions through 350-plus offline stores and 2,000-plus roboshops, while the company says artist Kasing Lung brought Labubu to life in 2015. Britannica says the character became a global craze in 2024 after Rihanna, David Beckham and Kim Kardashian posted about it, and Pop Mart’s 2024 annual report said revenue from THE MONSTERS, MOLLY, SKULLPANDA and CRYBABY each topped RMB 1 billion for the first time. Reuters later reported Pop Mart’s 2025 revenue reached 37.12 billion yuan, or $5.38 billion, up 185% year over year. That is why a 15 percent markdown on official Labubu stock felt unusually sharp: in a market built on scarcity, even a temporary Amazon discount changed the math.