Pop Mart Launches Limited-Edition Labubu Mini-Fridges at Premium Prices

Pop Mart’s latest Labubu drop is not a toy shelf item but a home appliance, and the resale market moved almost as fast as the announcement. The company priced each limited-edition Labubu mini-fridge at 5,999 yuan, about US$878, then capped the run at just 999 units per version. Within hours, secondary listings were already surfacing at 8,500 yuan to 10,999 yuan, a jump of roughly 40 percent to 80 percent over retail.

The two models come from The Monsters series, with one red version and one white version scheduled to go on sale at 10 p.m. on April 30 across JD.com, Tmall, Douyin and RedNote. Even before the flash sale opened, demand was building hard on JD.com, where the red fridge had drawn more than 15,000 reservations and the white version had passed 12,000 preregistrations. That kind of early response makes the release feel less like a standard appliance launch and more like a collector event dressed up as household equipment.

What makes the mini-fridge drop notable is the category shift. Pop Mart has built Labubu into one of its most recognizable characters through scarcity, blind-box culture and constant release cycles, but a refrigerator pushes the brand into daily-life territory. The doors are sketched with character art, which helps keep the item tied to the fandom rather than to utility alone. Morningstar analyst Jeff Zhang said the price point is low enough for many consumers while still feeling special to loyal fans, and he suggested Pop Mart could eventually extend the same approach to other intellectual properties such as Twinkle Twinkle and Crybaby.

The first listings on Xianyu suggest the market is treating the fridge as displayable merch as much as functional hardware. That matters because it shows where the demand is coming from: not just from buyers who want a compact appliance, but from collectors willing to pay a premium for a limited Labubu object that sits somewhere between home décor and IP product. When resale pricing clears retail before the sale starts, the signal is clear. Scarcity is still doing the heavy lifting.

If this launch holds, it could become a template for a wider Pop Mart home category. Labubu has already proved it can move far beyond vinyl figures and plush, and this mini-fridge release shows how the brand is trying to turn everyday goods into collectible moments without losing the frenzy that made the character a hit in the first place.