POP MART Releases MEGA LABUBU 1000% Jan 28; Online First-Come, In-Store Lotteries

Pop Mart will mark Labubu’s tenth anniversary with a MEGA LABUBU 1000% commemorative release, and collectors should prepare for differing purchase mechanics across channels. Pop Mart’s official online shop will open sales on a first-come basis, while some brick-and-mortar locations will allocate stock via lottery or advance reservation systems.

Pop Mart announced the release on January 20 and set the online sale for Wednesday, January 28, 2026, beginning at 11:00 JST. The MEGA LABUBU 1000% is being promoted as a tenth-anniversary special, placing it among the company’s milestone commemorations and making it a likely focal point for fans who follow scale and anniversary drops.

For shoppers in Japan, the split sales approach matters. Buying directly from Pop Mart’s online shop will require logging on at 11:00 JST and completing checkout under first-come rules, so internet speed and pre-filled account and payment details will be practical advantages. Physical stores handling allocations by lottery or advance reservation will expect customers to register according to each store’s timetable and rules; collectors should check local store announcements for entry windows and pickup procedures.

Global collectors tracking MEGA Labubu availability should note that regional mechanics can affect long-term supply on secondary markets and local resale prices. Pop Mart’s decision to mix online first-come sales with in-store lotteries spreads demand across channels but also raises the importance of timing and preparation. The 1000% scale and tenth-anniversary labeling position this release as a landmark piece in Labubu collecting, likely to attract both longtime fans and newer buyers drawn by the anniversary.

Practical steps to increase chances of success include preparing Pop Mart account credentials and payment information before 11:00 JST, confirming shipping and return policies, and monitoring announcements from physical retailers for lottery registration periods. If a physical store uses an advance reservation system, complete its sign-up as early as permitted and note any required identification or purchase limits.

This MEGA LABUBU 1000% release is both a celebration and a test of collector readiness. Expect intense interest on January 28 and plan accordingly so you can take part in Labubu’s tenth-anniversary moment whether you pursue the figure online or through an in-store lottery.