Pop Mart to open Labubu store at King of Prussia Mall

Pop Mart is turning its King of Prussia Mall presence into a full Labubu storefront, moving into a mid-level space between Cole Haan and Venchi in the second half of 2026. The key detail for collectors is simple: this is not a first foothold, but a step up from roboshops already operating at 160 N Gulph Rd into a staffed shop with real shelf space.

That matters because King of Prussia is no casual test location. It is one of the region’s dominant retail draws, and the new store gives Greater Philadelphia buyers a reliable place to buy official Labubu merchandise instead of chasing resale listings or worrying about fakes. For Northeast collectors, the payoff is practical: a mall store can mean better access to blind boxes, a wider look at the character’s product range, and a place to time visits around restocks rather than hoping a machine is still loaded.

Labubu is also not a one-off product for Pop Mart. On the company’s U.S. site, the Labubu search page shows 123 related items, including blind boxes, plush pendants, figures, and crossover lines such as THE MONSTERS × FIFA SERIES and THE MONSTERS × Hello Kitty and Friends Series. That breadth is what makes a permanent store matter. A roboshop can sell a hit. A storefront can keep the whole line in front of casual shoppers who may not already be deep in the collector scene.

The King of Prussia move also fits Pop Mart’s broader retail playbook. The company says it operates across more than 23 countries and regions through 350+ offline stores and 2,000+ Roboshops, and its U.S. store locator already includes locations such as American Dream in New Jersey and South Coast Plaza in California. In other words, this is the same mall-first strategy it has used elsewhere, where robo-shop traffic often comes before a full opening, as it did at Tysons Corner Center.

Pop Mart is leaning into that expansion from a position of strength. Its 2024 annual results put revenue at RMB 13.04 billion, up 106.9% year over year, and said THE MONSTERS, MOLLY, SKULLPANDA and CRYBABY each passed RMB 1 billion in revenue. With King of Prussia, Pop Mart is planting Labubu inside a mall widely described as the largest in the United States, and that turns a vending-machine stop into a real release-access point for the Northeast.