POP MART’s Labubu gets a retro hair salon makeover in new series

Labubu gets a salon chair, and the collector playbook changes with it. POP MART’s Hair Salon Series does more than repaint the character in a retro barbershop palette. With removable outfits, stylable wigs, secret editions, and multiple price tiers, it gives Labubu fans a drop built for swapping, styling, and chasing, not just completing a lineup.

A Labubu release built around choice

The strongest shift in this series is how many ways it lets collectors come in. POP MART’s U.S. shop lists the Hair Salon concept across vinyl plush pendants, figures, fragrance sprays, glowing fridge magnets, display bags, pendant blind boxes, and POP BEAN items, so the salon theme stretches far beyond a single plush run. That matters in the Labubu ecosystem, where the same character can move from shelf piece to desk companion to blind-box trade bait without losing appeal.

The pricing ladder makes that especially clear. The U.S. listings show the Vinyl Plush Pendant Blind Box at $39.99, Figures at $17.99, the Fragrance Spray Blind Box at $29.99, the Glowing Fridge Magnet Blind Box at $15.99, the Display Bag Blind Box at $7.99, and the Pendant Blind Box at $15.99. POP MART also lists a POP BEAN THE MONSTERS Hair Salon Series item at $4.99. In practice, that gives the same theme several on-ramps, from a low-stakes blind-box grab to a pricier pendant chase.

What is actually in the salon set

The plush pendant line is the centerpiece for many collectors, and it comes with six designs plus a secret Hazy Noise edition. The named characters are Coastal Vibes, After Rain, Warm Oat, Born Rebel, Velvet Noon, and Blue Prelude. Each one pushes the hair-salon idea in a different direction, which makes the set feel more like a styling roster than a simple figure wave.

Coastal Vibes leans into a laid-back summer look. After Rain stands out with a bright rain jacket and yellow hair. Warm Oat softens the line with a cozy neutral palette, while Born Rebel goes cooler and sharper with a silver-gray bob. Blue Prelude carries a retro color treatment, and Velvet Noon turns Mokoko into a pink-haired variant with a strawberry scent. The secret Hazy Noise edition adds the kind of hidden chase that keeps blind boxes circulating through trades, unboxings, and wish lists.

The pendant blind box is listed at around 17.5 cm tall in the series notes, while the official U.S. shop’s Vinyl Plush Pendant Blind Box is priced at $39.99 and the full set of six pendants is noted at $227.40 in the launch details. That combination of size, scent, styling, and secret-chase structure gives the plush line a stronger display-and-trade appeal than a standard character refresh.

Why the wigs and secrets matter

This is the kind of drop that invites play after purchase. Removable wigs and styling cues turn the figures into something collectors can photograph, restyle, and arrange in salon-themed scenes, which is exactly the sort of visual language that travels well in Labubu community posts. A figure with interchangeable hair and a named look creates more reasons to post an unbox, stage a shelf, or negotiate a trade around a specific character variant.

Secret editions amplify that effect. Twinning Looks and Mokoko’s Style extend the chase across the broader salon lineup, and they keep the release anchored in the scarcity logic that drives blind-box collecting. The lower-price accessories, especially the fridge magnet and display bag formats, give casual buyers a way in without committing to the higher-priced plush pendant path.

How this fits the Labubu market right now

The Hair Salon Series lands inside a much larger Labubu economy. Labubu was created by Hong Kong artist Kasing Lung and licensed to POP MART in 2019, and the brand has since pushed THE MONSTERS into a commercial force of its own. POP MART’s 2024 annual report said THE MONSTERS revenue passed RMB 3 billion, driven by LABUBU’s global popularity, and the company reported RMB 13.04 billion in revenue for 2024, up 106.9% from the prior year.

That scale helps explain why even playful concept drops are watched so closely. POP MART says it now operates in more than 23 countries and regions through 350+ offline stores and 2,000+ Roboshops, so a themed Labubu series can move quickly from a niche release into a global conversation. The Hair Salon Series is not just another seasonal costume idea. It is part of a machine that can turn a fresh aesthetic into international demand almost immediately.

The teaser, the auction, and the collector signal

The rollout already carried the kind of hype Labubu fans recognize. The series was first teased on LISA of BLACKPINK’s social media before POP MART’s official announcement, which gave the release a built-in celebrity-to-collector bridge. That kind of early visibility matters in a hobby where social proof can decide whether a set becomes a quick buy or a long hunt.

The broader resale backdrop is even louder. In June 2025, a human-sized Labubu sold for more than US$150,000 at a Beijing auction, setting a record for the character as a blind-box collectible. That sale is the clearest reminder that Labubu sits at the intersection of fandom, scarcity, and speculation, and it helps explain why a salon-themed release with secrets and multiple formats will be watched closely by both completionists and casual buyers.

Who this series is for

Hair Salon feels designed for three kinds of collectors at once. The first is the completionist who wants the full six-piece pendant set and the chase of the secret Hazy Noise edition. The second is the style-driven fan who wants one specific look, like Born Rebel’s bob or Velvet Noon’s scented Mokoko variant. The third is the buyer who wants into the Labubu world at a lower price point through figures, magnets, bags, or POP BEAN items instead of a full pendant run.

That mix is the release’s real change. Labubu drops have always fed the collector instinct, but this one makes the collecting process more interactive, more giftable, and easier to share across community spaces. The salon chair is not just a theme; it is a new way to browse the line, choose a format, and decide how deep to go before the secret editions pull you back in.