Pop Mart's Labubu Sold 100 Million Units in 2025

Pop Mart disclosed that its flagship IP Labubu sold approximately 100 million units during 2025, a volume the company and industry observers flagged as a defining data point for the brand on February 26, 2026. The sales total was the central figure in coverage of Pop Mart’s disclosure and has already become a reference number among collectors tracking production and availability for Labubu releases.

Athlon Collectibles placed that 100 million-unit figure front and center in its coverage on February 26, 2026, elevating the raw unit tally to the primary lens through which the Labubu story is being told this cycle. The Athlon piece emphasized the scale of Labubu’s distribution for 2025, making the number the jumping-off point for further community discussion about Pop Mart’s strategy and the collector ecosystem.

Pop Mart identified Labubu as its flagship IP in the disclosure that industry outlets circulated on February 26, 2026, tying the brand identity directly to the 100 million units sold during 2025. That linkage between a named flagship IP and a specific annual unit total has already altered how collectors catalog Labubu runs and how secondary-market participants reference availability and commonness of particular figures produced in 2025.

Collectors and market watchers referenced the Pop Mart disclosure throughout the day on February 26, 2026, repeatedly citing the 100 million-unit number when assessing Labubu drops tied to 2025 production. The disclosure’s timing and the prominence given to Labubu’s 2025 unit sales by industry coverage have concentrated attention on Pop Mart’s output metrics rather than price movements alone.

The immediate result of Pop Mart’s disclosure on February 26, 2026 is a new baseline for conversations about Labubu’s footprint: 100 million units in 2025 is now the concrete statistic other claims about rarity and ubiquity will be measured against. As collectors parse release catalogs and Pop Mart’s future communications, that 100 million-unit figure is likely to remain the defining datum from the company’s 2025 performance.