POP MART's U.S. site maps Labubu inventory, prices, and availability
POP MART’s U.S. THE MONSTERS page shows what Labubu-adjacent lines are live, what’s scarce, and how retail prices run from $4.99 to $299.99.
On POP MART’s current U.S. THE MONSTERS page, the FIFA collector’s set sits alongside THE MONSTERS x FIFA SERIES items, the Hair Salon series, Hello Kitty and Friends, Big into Energy, Exciting Macaron, Have a Seat, and the 10th Anniversary ZIMOMO piece. The page works like a live shelf rather than a static catalog, showing which LABUBU-adjacent lines are being pushed right now, which ones are already drying up, and where the retail window still beats the resale market.
A live map of what POP MART is surfacing
The page groups LABUBU inside THE MONSTERS universe and mixes core lines with crossovers in a way that shows what the brand wants in front of buyers today.
The line is being treated as a platform, not a single hit. Plush, pendant, figure, and block formats all sit side by side, which gives you a cleaner read on what POP MART is willing to keep in circulation and what it is willing to push as a premium item.
The origin story
POP MART traces THE MONSTERS back to Hong Kong artist Kasing Lung, who created the fairy world in 2015 in three picture books inspired by Nordic mythology. LABUBU is positioned as the most prominent character in that universe, with the pointed ears, serrated teeth, and mischievous but kind-hearted look that made the character instantly recognizable.
The current U.S. page is not selling a one-off mascot. It is selling a long-running IP system that can absorb new collaborations without losing its core identity, which is why a FIFA tie-in and a Hello Kitty and Friends crossover can live on the same page as long-running collector favorites.
The price ladder
The pricing on the U.S. page runs from $4.99 items at the low end to the $299.99 10th Anniversary ZIMOMO figure at the high end. In between, the page shows the usual collector tiers: figures in the high teens, plush pendants and crossover items in the $30 to $40 range, and collector sets that climb much higher.
The page gives you a retail frame of reference immediately if you are comparing a small accessory against a premium anniversary piece, which helps you avoid paying resale prices too early for something that may still cycle back into stock.
Availability labels
The page’s status tags do a lot of the work for you. Items are marked NEW, OUT OF STOCK, SOLD OUT, or PRE-ORDER, and those labels are the clearest signs of where demand is landing hardest.
NEW and PRE-ORDER items suggest an active retail lane that may still be worth watching closely, while OUT OF STOCK and SOLD OUT labels tell you a line has already tightened enough to push buyers toward the secondary market. That is the point where patience can save money, because a sold-out tag often inflates resale attention before the next official restock window appears.
What the current mix shows
This page functions as more than a storefront. POP MART reported 2024 revenue of RMB 13.037749 billion, up 106.9% year over year, and said THE MONSTERS, MOLLY, SKULLPANDA, and CRYBABY each passed RMB 1 billion in revenue for the first time.
POP MART also reported that its blind-box business generated RMB 1.1137 billion in 2024 revenue, up 52.7% year over year. The format depends on surprise, repeat buying, and the chase for specific figures, so the U.S. page becomes a live signal for how much of that demand is still being absorbed at retail.
The crossover strategy
The FIFA section on the U.S. page places LABUBU in a broader licensing space that reaches sports fans, casual gift buyers, and collectors who would not normally track designer toys.
The push fits the larger online wave around the character. Forbes counted 32,000 U.S. TikTok posts using #labubu in a single week and more than 1 million posts overall in June 2025, which helps explain why the official page matters so much to fans trying to stay ahead of hype. FIFA’s World Cup 2026 coverage included a surprise LABUBU appearance at the opening ceremony as special guests.
How to use the page like a collector
The smartest way to read the U.S. THE MONSTERS page is to treat it as a buying map, not a mood board. Watch for the items that sit in the middle of the page with active status labels, because those are the ones most likely to offer a clean retail entry before third-party pricing takes over.
- Track NEW and PRE-ORDER tags first, since those usually mark the freshest buying opportunities.
- Check OUT OF STOCK and SOLD OUT items for signs of which lines are tightening fastest.
- Use the $4.99 to $299.99 spread to anchor value before comparing resale listings.
- Pay attention to crossover lines like FIFA and Hello Kitty and Friends, because those often pull in broader demand than core releases alone.
A practical read looks like this:
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
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