Official Magic: The Gathering Coloring Book Arrives April 2026 With Iconic Art

The planes of Dominaria, Ravnica, and Strixhaven are heading somewhere they have never officially been before: a coloring book. Ten Speed Press, a Penguin Random House imprint, is releasing The Official Magic: The Gathering Coloring Book on April 28 through a licensing partnership with Hasbro, giving fans 80 pages of line art drawn straight from actual Magic cards to fill with whatever color combination they choose.

The book measures 9.8 by 9.8 inches and is printed on bleed-resistant paper suited for markers, pens, or colored pencils. At a $17.99 MSRP, with Amazon preorders currently sitting at $14.39, a 20% discount off list price, the paperback is positioned as an impulse purchase rather than a collector's item. Amazon, Barnes and Noble, and Walmart all have preorders live.

This is the first official Magic coloring book. That distinction matters. In 2012, Penny Arcade illustrator Mike Krahulik created an unofficial MTG coloring book for Penny Arcade Expo, featuring planeswalkers drawn in the strip's distinctive comedic style. Those pages remain available on the Penny Arcade website, but they were never an officially licensed product. What Ten Speed Press is publishing in April is different: art pulled directly from the cards, representing characters, settings, creatures, and scenes from across Magic's history, with Dominaria, Ravnica, and Strixhaven named among the planes represented.

For Commander players specifically, the timing and format create practical use cases that go beyond the obvious. Commander is Magic's most social format, built around four-player games, longer sessions, and community-driven events rather than timed tournament rounds. Local game stores running Commander Parties, prereleases, or open-play evenings have long relied on accessories and lifestyle items to fill the space around the game itself. A $17.99 licensed coloring book, small enough to sit beside a playmat and inexpensive enough to stock in quantity, fits naturally into that programming as a raffle prize, a giveaway item, or an activity for guests who came to an event without a deck in hand.

The bleed-resistant paper spec is a practical detail worth noting. Anyone who has worked with markers on standard paper knows the frustration of bleed-through; the publisher specifically calls this out in the product listing, signaling that the book is aimed at adult coloring enthusiasts who actually plan to use it, not collectors shelving it sealed.

Content creators in the Commander space, from LGS social media managers to podcast hosts running listener giveaways, also have a natural use for the book. At under $15 with launch pricing, it lands within the budget of a single-item community raffle, and an unboxing video built around recognizable Magic art plays differently than a pack opening or accessories haul. The crossover appeal is real: Ravnica's guild system has inspired countless Commander archetypes over the years, and seeing that art rendered in line work invites a different kind of engagement with the planes that Commander players already know well.

The release also reflects a broader licensing strategy that Hasbro and Wizards of the Coast have pursued with Magic IP. The Art of Magic: The Gathering series, previously published through VIZ Media, produced premium hardcover art books dedicated to individual planes including Dominaria, Ravnica, Zendikar, Kaladesh, and Innistrad. Those volumes were priced and aimed at serious collectors. The new coloring book targets a different shelf entirely: the casual fan, the partner who sits across the table at Commander night, the new player who found the art before they found the rules.

For game stores weighing whether to stock the book, the modest price point and broad accessibility argue in favor of keeping copies on hand. It requires no singles infrastructure and does not rotate the way Standard-legal accessories do. The April 28 release date lands during prerelease season, when stores are already activating their player bases for new-player onboarding. Whether stores treat the coloring book as a promotional piece or simply shelve it alongside existing merchandise, it will mark the first time an officially licensed Magic product has specifically targeted the coloring hobby. In a game with more than 30 years of art history to draw from, that shelf space was always waiting to be filled.