Brawl Stars teams with Adidas for first clothing collaboration

Brawl Stars is doing more than selling a skin bundle here. Its first clothing collaboration with adidas stretches from an in-game tournament to streetwear, footwear, and a live fan event, which is exactly the kind of crossover that shows mobile IP escaping the app store and turning into something fans can wear.

The apparel line is called Starr Drop Unlocked, and adidas says it will arrive in select adidas stores and online on August 1. The collection is aimed largely at younger fans and will come in junior sizing, with designs built around Spike, Leon, Edgar, and Nita. That makes this feel less like a one-off logo tee and more like character-driven fandom merch, the kind that gives players a way to rep the game outside of matches.

The in-game side started with the adidas Starr Cup on June 18 and runs through July 2. adidas and Supercell reworked Brawl Ball into Super Ball for the event, adding Keeper Bots, Charged Shot, and Timed Passes to push the mode harder than the standard version. Players can also use TRIONDA, the official match ball for FIFA World Cup 26, inside the event, which ties the crossover directly to football season instead of leaving it as a generic brand splash.

There is also a real-world hook. adidas Home of Soccer takes place in Brooklyn, New York, on June 20 and 21, with Brawl Stars part of the fan-facing setup. adiClub members can redeem in-game rewards such as pins, icons, and sprays through the adidas app during the event, giving the campaign a nice bridge between a retail account and the game itself. That is the smart part of this deal: the merch, the app, and the event all feed each other.

Supercell has already shown it knows how to turn crossovers into attention. Its 2025 in Review post said the Toy Story collaboration included a temporary Brawler, custom UI/UX work, and more than 40,000,000 views on the related videos. Put alongside earlier 2026 event drops like Formula Brawl and Brawl Cup, the adidas partnership looks like the next step in the same strategy: treat Brawl Stars as a lifestyle brand, not just a mobile shooter.