Candy Crush All Stars crowns Brazil’s Luana in $1 million final
Brazil’s Luana won Candy Crush All Stars’ $1 million final in London, with a $500,000 top prize and a stage built like a real esports broadcast.
One of mobile gaming’s most casual names just staged one of its most serious finals. Luana from Bahia, Brazil took the Candy Crush All Stars crown in London, where King turned a match-3 tournament into a $1 million championship with real pressure, real stakes and a winner readers can remember.
The payout alone explains why this thing pulled in serious players. Luana’s first-place finish earned $500,000, with $250,000 for runner-up, $100,000 for third place and $15,000 guaranteed to each of the bottom five finalists. King also added a new bonus round for the 2026 Live Final, worth an extra $10,000 to the winner, and handed Luana a custom Icebox championship ring set with sapphires, rubies, emeralds and pink sapphires.
The live event at Piccadilly Lights looked less like a mobile promo and more like a sports broadcast with Candy Crush branding. Big screens, player podiums and a full stage setup gave the final a polished, theatrical feel, the kind of presentation that makes a swipe game read like an esport. King ran All Stars 2026 from March 5 to April 8, then brought the top 10 to London for the June 3 to 6 Live Final after months of remote qualification.
Those 10 finalists were Tiago, Ingrid, Cole, Jemini, Camilla, Max, German, Aaron, Luana and Selita, with competitors coming from the United States, Brazil, Germany, Spain and beyond. King’s own rules said players had to be level 5 or higher to enter, and only blue candies counted toward the score, a simple structure that helped keep the competition open while still rewarding obsessive play. That mix of low barrier, high grind and huge payout is exactly why All Stars has become more than a gimmick.
King chief marketing officer Luken Aragon framed the final as a major annual celebration of Candy Crush, and Todd Green said casual games can create moments of real skill, connection and joy at huge scale. That is the real shift here: Candy Crush is no longer just a commute game with a leaderboard. With Luana’s win, it now has the kind of headline final that can carry a spectator event and make a case for competitive mobile gaming far beyond the usual esports lane.
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