GoPro Announces GP3 5nm SoC, 2X Pixel Power, Launching Q2 2026

GoPro announced GP3, a next-generation, proprietary imaging System-on-a-Chip built on a 5-nanometer process that the company says will deliver more than 2X the pixel processing power of its predecessor GP2 and include a dedicated Neural Processing Unit for on-device AI. The company described GP3 as exclusive to GoPro and said it will debut in new GoPro cameras in Q2 2026.

SAN MATEO, Calif., March 3, 2026, PR Newswire 09:00 ET — GoPro distributed the investor and press materials under the PRNewsfoto credit GoPro, Inc., outlining GP3 as its "most powerful custom imaging processor to date" and including PR contact information listed with the release. Company materials frame GP3 as a 5-nanometer SoC that advances on-chip AI and pixel processing for small form-factor cameras.

Technical details in the release emphasize on-device intelligence and automated exposure and detection: "At the heart of GoPro's innovative GP3 processor is a specialized AI Neural Processor Unit (NPU) that enables next-generation video pixel processing and market-leading low-light image performance," and "GP3 also features dedicated cores for scene recognition and subject detection, allowing GoPro cameras to understand their environment in real-time and adjust camera settings automatically." GoPro's materials repeat the explicit quantitative claim that GP3 "delivers more than 2X the pixel processing power" compared with GP2.

On performance and endurance, GoPro said GP3's power efficiency and thermal performance are "expected to significantly outperform the competition, resulting in industry-leading runtimes in the most demanding environmental conditions," and that the chip is expected to enable "market-leading resolutions and frame rates" for the product classes it targets. The company positions GP3 as enabling "professional-level image quality" and "ultra-premium" cinematic performance in compact cameras.

CEO Nicholas Woodman framed GP3 as strategic: "GP3's bleeding-edge, cinema-grade performance will enable GoPro to enter the ultra-premium end of the imaging market this year, serving the needs of a new, higher-end market segment that can grow GoPro's business and brand." Woodman added, "We’re excited for GP3 to empower GoPro as both an innovator and disrupter as we look to grow our business through market-leading technology and performance." Pablo Lema, GoPro SVP Product Management, told RedSharkNews, "We expect our new, exclusive GP3 processor to lead in every performance area," and "GP3 provides a scalable, proprietary foundation we can leverage to power GoPro cameras across existing and future product categories."

Cined noted continuity and context: GP2 has powered every GoPro camera since the HERO10 Black in 2021 and the HERO13 still runs GP2, and the GP3 announcement arrives as GoPro faces competition from DJI and Insta360 while expanding its lineup with recent products such as the MAX2 8K 360, LIT HERO, and Fluid Pro AI gimbal, and a co-branded creator laptop with ASUS earlier this year.

Reporting caveats are explicit: GoPro did not disclose specific numeric benchmarks, power-consumption figures, thermal measurements, NPU TOPS, or the names of first models that will ship in Q2 2026, a point RedSharkNews highlighted. Follow-up reporting priorities include requesting measured power and thermal benchmarks, the identities of the first GP3-equipped models and regional availability, manufacturing and foundry details, and technical specifications for the NPU. If GoPro's claims are borne out by independent benchmarks, GP3 could shift expectations for AI-driven image quality and endurance in action, 360, vlogging, and compact cinema-grade cameras.