GoPro to cut 23% of workforce as it prepares next-gen cameras

GoPro is cutting about 145 jobs, or 23% of its global workforce, even as it tries to line up a new camera cycle around its GP3 processor. For photographers and creators who have lived inside GoPro’s mount ecosystem, that is more than a balance-sheet move. It is a warning that the action-camera market is still forcing one of its best-known names to shrink in order to keep the next generation alive.

The company said the restructuring will affect a headcount of 631 at the end of the first quarter. It disclosed the plan in a Form 8-K filed with the Securities and Exchange Commission on April 7, and expects the cuts to begin in the second quarter and be mostly finished by the end of 2026. GoPro estimates the restructuring will cost between $11.5 million and $15 million, with severance and healthcare expenses making up most of that charge.

The timing lands hard because GoPro is still trying to turn hardware into momentum. The company has been teasing a new generation of cameras built around the GP3 processor, a chip that has become central to its comeback pitch. That makes the layoffs a mixed signal for the photo and video crowd: GoPro is still spending energy on imaging hardware, but it is doing so from a smaller base, with less room for error and less tolerance for slow-selling products.

This is not the first contraction. GoPro already went through workforce reductions in 2024, and 2025 brought another rough stretch, with declining revenue and a fourth-quarter loss. Put together, the cuts suggest a company trying to protect cash and operating leverage while the broader action-camera segment remains unforgiving. For creators who depend on GoPro for mounts, accessories, waterproof rigs, and a familiar software and hardware pipeline, the risk is a narrower future: slower product cadence, thinner support, and fewer resources behind the dedicated action-camera category just as competition keeps pressure on every new launch.