CityPickle opens Times Square flagship, blending pickleball with hospitality

CityPickle has pushed pickleball a step deeper into the city’s entertainment economy, opening a Times Square flagship inside the historic Paramount Building at 1501 Broadway. The new space gave Manhattan its first permanent, year-round CityPickle location, and it made the case that a pickleball outing can now look more like a hospitality plan than a simple court booking.

At 37,000 square feet, the venue packed in seven professional-grade courts, a full-service bar and restaurant, lounge areas, event space, co-working space with private phone booths, and private shower suites. That mix changes the calculus for a quick urban escape. Players can book court time, but they can also stay for dinner, take a work call, host a group, or clean up before heading back into the theater district. In a neighborhood built on speed and spectacle, the club felt designed for the after-work crowd as much as for regulars chasing reps.

The pitch went well beyond access to indoor courts. CityPickle leaned into elevated dining led by a former TAO Group executive, a signal that the food and drink program was meant to carry its own weight, not just support the game. The company also preserved historic architectural features from the building’s theater era, including a space once associated with Frank Sinatra. That detail gives the club a kind of old-New-York polish that suburban warehouse conversions rarely match.

For readers who think of pickleball getaways as resort trips with extra court time, the Times Square opening pointed in a different direction. Here, the draw was location prestige, convenience, and packaging. The courts mattered, but so did the address, the bar, the private booths, and the ability to move from play to dinner without leaving the building. CityPickle’s Manhattan flagship showed how premium urban pickleball can become a weekend plan all its own, especially in a city where hospitality, social life, and recreation increasingly share the same floor.