D’Yani signs career-defining deal with UK’s Lizzy Records

D’Yani’s jump to Lizzy Records was bigger than a routine signing. The UK-based independent powerhouse made him its first artiste from Jamaica, a move that put one of reggae’s rising voices inside a label push aimed at expanding deeper into the island and wider across Europe.

That matters because D’Yani already had the numbers to back the bet. His Kareem “Remus” Burrell collaboration Live A Little had drawn more than seven million YouTube views and over 3.4 million Spotify streams, while The Little Things reached No. 1 on the U.S. iTunes Reggae Songs Chart and also topped the Reggae Music Video rankings. For a young artist still building his global lane, that kind of traction is exactly what turns a label handshake into a serious career swing.

Lizzy Records is being positioned as one of Europe’s fastest-growing Black-owned music companies, and the deal landed with momentum already building around D’Yani’s latest single, Journey. The label’s A&R, Demonie “Squidell” Wilson, called D’Yani a “great addition to the label” and said the partnership could lift his career to the next level. Dion “Sincere” Hamilton is listed as the label executive steering the move, a sign that this is being treated as a deliberate transatlantic play, not a one-off signing.

Wilson’s involvement gives the deal extra weight. He was appointed to an A&R role at Atlantic Records UK in 2024 and has been open about wanting to bridge the UK and Caribbean scenes, with Jamaica at the center of that search. That background lines up neatly with what Lizzy Records is trying to do here: bring Jamaican talent into a UK infrastructure that can help with distribution, marketing, collaborations and touring reach.

D’Yani’s next step was already taking shape around Journey, which was recorded at Tuff Gong Studios with background vocals from Sherieta Lewis, Roselyn Williams and Tamekia Moncrieffe. The song was released on June 5 as the lead single from Live Life and Prosper, the album set for summer release through YE/Lizzy Records. D’Yani has said the project was eight years in the making and that it leans harder into reggae, with ska, one-drop and Live a Little-type vibes in the mix.

That is the real story behind the signing. Lizzy Records did not just add another name to its roster, it attached itself to an artist already carrying proven numbers, a growing catalogue and a reggae album built to travel.