Guinness Pull Up returns June 20 with Kraff Gad and Rajah Wild

Guinness Pull Up is betting that the rewind still sells, and that is the point. The June 20 return to Stadium East Car Park in Kingston is being framed as more than another branded party, with its pull-up structure built around the selector, the crowd reaction, and the stop-start energy that sits at the center of Jamaican sound system culture.

That formula had a strong first run. The event debuted on June 27, 2025, at the same Stadium East Car Park location and drew scores of music lovers for a dancehall night headlined by Armanii and Govana. The staging was described as evoking the “sound system clashes of old,” and Guinness Brand Manager Nadine Hylton said Pull Up was created to celebrate the “sound, energy and confidence” of Jamaican nightlife.

The second staging is leaning even harder into that identity. Kraff Gad and Rajah Wild are the headline acts for 2026, a pairing that pushes the event toward younger dancehall listeners and the sharper, more forward-leaning side of the current scene. Kraff Gad has already built his profile as a Jamaican trap-dancehall artist who broke through in 2022 with “Dinero,” while Rajah Wild adds another young name with street-level pull to the bill.

The selector lineup makes clear where Guinness believes the real action is. Fyahman, Code Specs, Johnny Kool, Little Richie, Javy Supreme, DJ Dedical, Badda Bling, Niney Badness and DJ Haley are all attached to the event, giving Pull Up the kind of sound-system backbone that turns a dancehall show into a shared ritual. That is the lane Guinness is selling here, and it is a smarter move than relying on headliners alone.

Admission is tied to the purchase of a Guinness six-pack, which makes Pull Up feel part concert, part consumer activation, part cultural flex. That approach also fits the brand’s recent pattern. Guinness has linked Pull Up to earlier music-led platforms including Dancehall Caa Stall, Guinness Sounds of Greatness and Made of More, all of them aimed at making the brand feel native to the music rather than pasted on top of it.

The event has already shown it can reach beyond the dance. The 2025 launch drew criticism because it clashed with National Trials activity at the nearby National Stadium warm-up area, a reminder that Pull Up sits inside the real life of Kingston, not outside it. That tension is part of what gives the return its edge. If June 20 lands the way June 27 did, Pull Up will look less like a one-off promotion and more like a recurring date in the city’s dancehall calendar.