From Facebook to Franklin, SOS Counter Opens Sourdough Bakery

What began as a neighborhood Facebook page for pickup loaves in Brentwood ended up as a brick-and-mortar bakery in Franklin, and that jump tells the real story of SOS Counter. The shop opened at 701 Cool Springs Blvd., on the first floor of Highwoods Park West, moving Sourdoughs of Somerset from a community bread order operation into a full daytime bakery with a counter, dining traffic, and a set weekday schedule.

The growth was not casual. Michaella Zetts reportedly shared the original page with three friends during COVID, then watched demand spike fast enough that she woke up to more than 25 loaf orders early on. One profile says she has baked more than 40,000 loaves for the community, a number that helps explain why a social-media side hustle could support a storefront. The new Franklin shop also broadens the offer beyond loaves, serving seasonal salads, gourmet sandwiches, freshly baked sourdoughs, pastries, and lunch catering from Monday through Friday, 9 a.m. to 4 p.m.

That menu shift matters for sourdough bakers because it shows what scaling up really requires. A home bread seller can survive on drop-day scarcity and a weekly sellout rhythm, but a storefront has to feed people across the workweek. SOS Counter’s older KTO, or Kitchen Table Offerings, were known to sell out weekly, and the bakery’s move into salads, sandwiches, and catering suggests a cleaner, more disciplined production plan: enough bread for daily service, enough pastry for morning traffic, and enough savory food to bring people in for lunch, not just for a loaf to go.

The business also carries a stronger culinary backbone than a typical cottage bakery. Reports say Michaella and Ryder Zetts met at The Culinary Institute of America in Hyde Park, and Ryder Zetts previously worked as executive chef at The Optimist in Germantown. Other reporting places his career in Michelin-starred kitchens in Napa Valley, including Archetype and Solage Calistoga. That background helps explain why SOS Counter reads less like a hobby bakery gone big and more like a carefully built food business, one that keeps sourdough at the center while adding the structure needed for daily service.

The timeline is equally telling. Early coverage framed the Franklin location as a fall 2025 opening, with Michaella Zetts, Ryder Zetts, and business partner Jessica Chow behind the concept. By March 2026, the shop was open, and its permanent address gave the brand a new identity without erasing its origins. Sourdoughs of Somerset may have started as a Facebook page in Brentwood, but SOS Counter now has to perform like a real bakery, and that is the challenge, and the opportunity, every serious sourdough business eventually faces.