Siete Foods launches sourdough style tortillas, expands gluten-free line nationwide

Sourdough flavor has moved off the bread shelf and into a 13.05-ounce tortilla, and Siete Foods is asking shoppers to see that as a feature, not a gimmick. The company’s new Gluten Free Sourdough-Style Tortillas are built around a flour-like texture and a mild tang, a combination that gives the sourdough label a new job: signaling character in a wrap meant for tacos, enchiladas, quesadillas, and other everyday meals around the table.

The ingredient list shows how Siete translated the idea into a gluten-free format. The tortillas are made with water, organic white corn, lime with folic acid, potato flour, fermented cassava flour, olive oil, potato starch, and sea salt. Siete says the product is gluten free, vegan, and non-GMO, and frames it as heritage-inspired food with thoughtfully selected ingredients rather than a novelty bake-shop experiment. For sourdough watchers, the key detail is that the brand is selling the sensory cues of fermentation, not a traditional loaf structure.

That matters because Siete’s origin story has always been about family and workaround baking. The company says Veronica Garza began making almond-flour tortillas at home when the family could not find one that fit its health journey, and Grandma Campos said those early tortillas were as good as the ones she had made for years. Siete says that family-driven beginning still shapes its mission: building the leading Mexican-American food brand while supporting underserved communities through education, entrepreneurship, and wellness.

The rollout also shows how quickly this idea reached mainstream retail. Siete said the sourdough-style tortillas were heading to stores nationwide, including Whole Foods Market, Target, and Sprouts Farmers Market, in late April. Target already listed the tortilla as a new item at $6.69, describing it as gluten free, non-GMO, made with avocado oil, and suitable for tacos, enchiladas, quesadillas, and beyond. That kind of shelf placement gives the product immediate reach, not a niche bakery trial.

The launch came as Siete entered a new corporate chapter. On October 1, 2024, PepsiCo announced a definitive agreement to acquire Siete Foods for $1.2 billion, saying the company was founded in 2014 and had built an authentic Mexican-American brand inside its better-for-you portfolio. In that setting, sourdough-style tortillas look less like a side project and more like a sign of where mainstream packaged food is headed: familiar formats, cleaner-leaning ingredient decks, and fermentation language stretched into new categories.