Roblox Plus launches April 30, promises cheaper items without cutting creator payouts

Roblox is trying to turn a $4.99 monthly fee into a platform-wide win. Roblox Plus launches globally on April 30, and the pitch is simple: players get cheaper items, creators do not lose money when those discounts kick in, and Roblox gets another recurring revenue layer across a service that says it draws 144 million users every day.

For players, the math starts with a 10% discount on in-game items and avatars, then climbs to 20% beginning with the third consecutive month. The subscription also includes free, unlimited paid private servers across supported games, which makes the package feel less like a cosmetic add-on and more like a convenience pass for people who already spend time and Robux inside the same worlds. If a player rarely buys avatar gear or never joins private servers, the value is much thinner. If the wardrobe tab and a regular friend group already eat Robux every month, Plus starts to look easier to justify.

Roblox’s bigger move is on the creator side. The company says it will cover the discount itself, so developers keep the same per-item payout even when a Plus member pays less at checkout. Roblox is also layering in direct creator incentives tied to engagement and conversion. Creators can earn up to 100 Robux per Plus subscriber when that user spends at least 60 cumulative minutes in a paid private server over 30 days, and up to 750 Robux for each new Plus subscriber acquired through the in-game subscription prompt API. That turns the subscription into a growth tool, not just a consumer perk.

The transition also changes Roblox Premium. Current Premium subscribers may keep their plan, but Premium will stop being sold on April 30, 2026, and its benefits will change on May 30. Roblox says Premium members will keep their monthly Robux stipend, trading, and avatar-item publishing privileges, but the 10% Robux purchase bonus and Premium logo will disappear. Every current Premium member gets a free one-month Roblox Plus trial at launch, and Roblox says Premium and Plus can be stacked for users who want both.

The timing fits a broader push toward recurring spending inside Roblox. The company expanded in-experience subscriptions in 2023, then in April 2026 added Robux as a payment option, with subscriptions starting as low as 49 Robux and regional pricing enabled. Roblox Plus extends that strategy in the most visible way yet: cheaper shopping for users, steadier monetization for creators, and a stronger push to make subscriptions feel native to the Roblox economy.