iSquared Yoga Launches Handmade Bikram Pastel Collection for Hot Yoga Practitioners

iSquared Yoga, the small-batch hot yoga apparel brand founded in 2023 by teacher and entrepreneur Jimmy Lau-Reiter, released its Bikram Pastel collection on March 19, adding a third chapter to a product line that has moved quickly since its debut less than a year ago.

The Bikram Pastel collection is handmade and produced in small batches, continuing the approach iSquared Yoga has used across its apparel since the brand's founding. The collection's palette is described by the company as "soft, luminous," designed to bring energy and calm simultaneously, a deliberate contrast to the intensity of a Bikram practice conducted in a room heated to 105 degrees.

The release follows a compressed product timeline. In June 2025, iSquared Yoga introduced the original Bikram series, built around the specific physical demands Bikram yoga places on apparel: sustained heat, full range of motion across 26 postures, and the kind of fit that holds through 90 minutes of sweat. That series, the company said, drew attention for its precise fit, vibrant patterns, and functional design. The Bikram Ember collection arrived in fall 2025 with what iSquared Yoga characterized as a balance of boldness and sophistication. Bikram Pastel is now the third release in that lineage, arriving roughly nine months after the series launched.

Lau-Reiter has positioned iSquared Yoga explicitly within the hot yoga and Bikram communities rather than the broader yoga apparel market, where competition from large athletic brands is substantial. The company's press materials describe a focus on practitioners seeking both functionality and self-expression, a pairing that speaks directly to the Bikram studio culture where personal style within the standardized series is one of the few variables a practitioner controls.

Pricing, specific garment types, and availability details were not disclosed in the brand's announcement.