Lululemon Opens 100th EMEA Store in Warsaw, Marking Poland Debut

Lululemon announced that its 100th store in the Europe, Middle East and Africa region will open on March 13 in Warsaw, marking the brand’s first physical presence in Poland under a franchise agreement with Arion Retail Group. The company distributed the news in a Vancouver datelined press release on February 23, 2026 and framed the opening as part of a broader international push.

Sarah Clark, Senior Vice President, EMEA at lululemon, tied the milestone to nearly a decade of regional growth, saying, “As we continue to see strong demand for lululemon across the region, we’re thrilled to grow our physical presence in Europe with the opening of the 100th store in EMEA, and first location in Poland, nearly 12 years after opening our first store in the region.” The corporate release also identified the Warsaw site as a franchise-operated location within a mix of company- and franchise-operated stores across EMEA.

The Warsaw opening moves the company from 99 EMEA locations to a round 100, with the company describing the regional footprint as “a blend of company- and franchise-operated locations.” Corporate materials state the Poland debut builds on a plan to enter six new markets in 2026 through the franchise partnership model, Poland alongside Hungary, Romania, Greece, India and Austria, a push the company called a record number of market entries for a single year.

Modaes places the first lululemon store in the EMEA market in 2014, opening in London’s Covent Garden, and notes the Warsaw launch comes almost 12 years after that initial European entry. Modaes also reported the brand “currently operates more than 760 stores worldwide,” providing a snapshot of lululemon’s global retail footprint as the company scales in new markets.

Modaes supplied recent financial context: Q3 2025 revenue rose 7% to $2.56 billion while net income fell 12.8% to $306.8 million; for the first nine months of 2025 revenues rose nearly 7% to $7,461.8 million with net income down 6.9% to $992.3 million. Finance Yahoo framed the Warsaw opening as part of an “accelerated international expansion in EMEA,” describing the move as a strategic push outside the company’s more mature markets amid sustained global demand for performance wear and athleisure.

Corporate messaging emphasizes that the Warsaw store will offer lululemon’s “high performance and high style products, alongside our community-led experiences rooted in movement and wellbeing,” language Sarah Clark used to describe the in-store experience. With Arion Retail Group named as the local franchise partner and March 13 scheduled as the opening day, lululemon’s Poland debut will test the company’s franchise-first approach as it pursues six market entries across 2026 and seeks to convert regional demand into new guests and community programs.