Women-Owned Brockton Tattoo Shop Adds Yoga to Soften Edgier Business

Brockton’s 1Eleven Tattoo Collective has expanded its storefront to include on-site yoga programming, reinforcing the shop’s mission to blend body art and community-centered wellness. The women-owned, Black-owned studio was founded by Joana Coli and Courtney Barnette and lists its opening year as 2018; the move into yoga reflects the owners’ intent to share a spiritual, judgment-free space with clients.

The expansion reframes a space that leans edgy as also a place for slower, inward practice. Courtney Barnette said, “I feel like people really will enjoy the slower side. It’s not all about strength and power. It’s more about just being able to sit with yourself.” Barnette added, “It’s an edgy kind of business,” and noted the studio’s new programming “but we bring a softness to the edge.” Co-owner Joana Coli emphasized the atmosphere the shop aims to maintain: “It’s a judgment-free zone. We’re not here to judge. You can come in whatever shape or form you feel most comfortable in, and we’re just here to work with you. The female energy here is warm and welcoming.”

The studio’s aesthetic already signals a blend of tattoo culture and softer wellness cues. A grassy wall with a bright neon sign greets visitors at the front door. Beige dreamcatchers hang on the walls. There’s a golden Buddha hand perched by the window, and blazing red roses sit on a coffee table next to a glass cabinet with sparkling crystals. A sign on the wall reads “happy place,” written in a stringy cursive font.

1Eleven markets itself as dedicated to quality work and client experience, describing tattoos as personal narratives and extensions of identity. Joana Coli’s artist profile states she has 14 years of tattooing experience and specializes in fine-line work, photo realism and animal portraits, with recurring themes of celestial imagery, spirituality, nature and memorial pieces. The shop’s online aftercare guidance instructs clients that bandages are waterproof so showers are permitted but tubs and pools should be avoided; to remove bandages under warm water and gently peel them back; to wash tattoos with unscented antibacterial soap and warm water; and to pat or air dry before applying aftercare moisturizer 2-3 times a day for about two weeks.

Owners say yoga will be part of the shop’s community orientation, but they have not yet announced a public class schedule, instructor roster, pricing or an exact opening date for the yoga program. For now, the change signals a growing trend of small businesses layering wellness offerings onto creative enterprises to widen access to healing practices.

For Brockton residents and yoga practitioners, 1Eleven’s move means another local option that promises inclusive, low-barrier access to both body art and mindfulness-oriented movement. Watch for the studio’s upcoming announcements on class times and instructor details as the program rolls out.