Chouette Designs launches inclusive Lovestoned commitment-ring collection

Chouette Designs is taking commitment rings beyond the old bridal script with Lovestoned, a new line built around 15 made-to-order styles, daily-wear comfort and sizing that runs from 4 to 15. The San Diego jeweler will introduce the collection on June 18 at the San Diego Made Factory in Logan Heights, where it is pairing the launch with a Pride Month conversation about weddings and inclusivity.

That framing matters because Chouette has already built a business around custom work for couples who do not always see themselves reflected in conventional engagement jewelry. Ashley McGinty and Marine, the wife-and-wife founders behind the brand, describe Chouette as a San Diego-based team focused on size-inclusive and gender-affirming designs, and McGinty says Lovestoned is meant for romantic, platonic, queer and self-committed relationships alike. The line is also arriving into a customer base that Chouette says has already shown steady demand for one-of-a-kind custom engagement rings, often for LGBT couples.

The collection’s most visible design decision is its range. Chouette says it stocks 23 ring sizes, from size 4 to size 15, a wider span than many jewelers offer in off-the-shelf bridal. By keeping Lovestoned made to order rather than fully bespoke, Chouette is threading a middle path: more individualized than mass-market bridal rings, but more approachable than a custom project that starts from scratch. In a category where commitment symbols are often expected to look and read like a wedding ring, that kind of flexibility opens the door to shoppers who want meaning without a traditional script.

The launch will be accompanied by a panel featuring Alysia Cole, a personal wedding attire stylist and body-positivity advocate, Sara Da Silva, director of sales and marketing for San Diego Made, Jordan Daniels, a creative and activist, and Averi Linch, founder of Jasper + Lane events. McGinty says the goal is to make the debut more meaningful and to build human connections between wedding-industry professionals and couples who share similar values. Chouette’s Lovestoned images on its website and social media will also feature a variety of couples, extending that message visually rather than leaving it as branding language.

The move builds on Chouette’s earlier retail footprint. The brand opened its first showroom on Oct. 11, 2025, National Coming Out Day, inside the 155-square-foot San Diego Made Factory studio at 2031 Commercial St. in Logan Heights. With Lovestoned, Chouette is pushing the commitment-ring category toward something broader, where the point is not just marriage, but the many ways people choose to mark devotion.