Venus Jewelry Reopens 5,800-Square-Foot New Jersey Flagship With Bridal and Bespoke Studio

Venus Jewelry reopened an expanded flagship at Rutgers Plaza in Franklin Township, moving into a roughly 5,700-5,800 square-foot showroom at 940 Easton Ave. in late February 2026. Levin Management Corp. and Hellenicnews differ on the exact footprint, LMC and Levinmgt report 5,700 sq. ft., while Hellenicnews describes a 5,800-square-foot space, but all outlets agree the relocation nearly doubled the retailer’s footprint at its longtime Easton Avenue home.

The new interior favors appointment-driven experiences: an open-concept showroom leads to a refined bridal boutique and private consultation rooms where couples can view settings and discuss custom commissions, Levinmgt and Re-nj report. Visitors will find a coffee bar inside the showroom and intimate spaces intended to make clients linger, a deliberate reallocation of floor space toward bridal and bespoke services rather than a traditional retail grid.

Technical capability is a central part of the reopening. Hellenicnews detailed a fully integrated custom design studio on site, complete with advanced CAD and 3D printing technology, an in-house repair workshop and a dedicated polishing room. Levinmgt also describes a state-of-the-art, full-service repair shop, signaling that Venus is investing in end-to-end production and service rather than outsourcing repairs and remounts.

Merchandise at the flagship spans engagement rings and wedding bands offered in natural and lab-grown diamonds, a newly curated jewelry collection described by Levinmgt as “bold, modern and timelessly elegant,” and a luxury timepiece selection that includes pre-owned Rolex watches, according to Hellenicnews. The emphasis on both traditional stones and lab-grown options underscores a strategy to serve a broad set of bridal buyers while keeping bespoke work at the center of the business model.

The reopening is framed as a continuation of a multi-generation family story. The business is family-owned across four to five generations: Dr. Peter Stavrianidis and his sister Dora Fount are cited as fourth-generation principals, while Jason Stavrianidis is described as a fifth-generation jeweler leading the new flagship. “With 46 years of serving the community here at Rutgers Plaza, we are proud to be a trusted name in jewelry,” said Dr. Peter Stavrianidis. He added, “Venus Jewelers is more than a business; it’s a legacy. Our reputation is built on craftsmanship, honesty and care - and these values are present in every part of our new store.” Hellenicnews framed the opening as a Greek-American success story and noted that “Each visitor is welcomed not simply as a customer, but as a guest.”

The move also reflects broader retail economics at Rutgers Plaza, a Stop & Shop-anchored center of roughly 266,000 sq. ft. managed by Levin Management. LMC cited Placer.ai data showing 277,000 residents within a five-mile radius and 1.6 million annual visitors to the property. Levin’s leasing representative, Ed Vasconcellos III, called the expansion welcome news for the plaza: “When tenants grow and thrive it’s always exciting news,” and added, “With this expansion, Venus Jewelers offers a modern, inviting store design with fresh new service and jewelry offerings - it’s simply a gorgeous space.”

Locally, Venus arrives with an established reputation: Levinmgt notes the retailer has won “Best Jeweler” in the Central Jersey Community’s Choice Awards for 10 years in a row and has occupied Easton Avenue for more than 45 years, a tenure Levinmgt quantifies at 46 years in company remarks. The reopened flagship consolidates in-house design, fabrication and repair under one roof, positioning Venus to deepen its bespoke and bridal services as it seeks to convert showroom visits into long-term client relationships.